Tag Archives: Doctors

First 1 to talk about Impurity Free Sugar

sugar1Sugar not fat is the real heart disease killer. WHO recommends that adults should keep their intake of sugar to no more than 25 grams (6 teaspoons) daily. Sugar is no more a commodity. It is promoted as a brand. Promoting branded sugar with a health message, especially in Sudan which has high consumption of sugar, is innovative positioning. It was ‘First One’ to do it, by communicating the health benefits of its sugar because of its packaging technology. It reads ‘Packed by best technology to best grade impurity free Sugar kernels which have high source of Carbohydrate. It is important to promote your family’s health and well being’.
It simply means its refined sugar. There are other brands of refined sugar in Sudan, but may not have spoken of impurity free as the First 1.sugar2

Stop Tobacco to Save Your Life -Sudanese Chest Physicians

Sudanese Chest Physicians Society (SCPS) held their 10th Scientific Conference in Khartoum. The scientific program was comprehensive with lectures, workshops, panel discussions covering topics related to thoracic medicine including critical care, sleep medicine, allergy, immunology and infectious diseases. There were speakers from Egypt, Nigeria, India and Sudan. SCPS in collaboration with World Association of Bronchology and Interventional Pulmonology (WABIP) along with Society of Integrated Medicine and Sleep Disorder (SIMS) Egypt conducted workshops on Flexible Bronchoscopy, Health Education on Bronchial Asthma, Multi-Drug Resistant Tuberculosis and Sleep Disorders. The conference and workshops were well attended by Consultants and Junior Doctors as well. The theme of the conference was ‘Stop Tobacco to Save Your Life’.

Medical Value Travel To India

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12-year-old Mukhtar Ahmed Ali Gadkarim from Sudan was suffering from kidney failure due to a rare disorder known as Primary Hyperoxaluria. He was saved at Indraprastha Apollo Hospitals, New Delhi, India, where he successfully underwent a combined Liver and Kidney Transplant. A multi-organ transplant team of surgeons took 16 hours to conduct the challenging surgery where a kidney of one sister and a part of the liver of other sister were transplanted to save the life of their younger brother. The boy was discharged 17 days after the combined transplant.

60 year old Urzula Wada from Poland was confined to her bed because of back pain. She underwent spinal fusion surgery in Fortis Hospital in Bangalore, India and could walk 24 hours after surgery and the pain vanished.

A  US citizen underwent a total laparoscopic uterus removal at Mumbai. Another US national opted for weight loss surgery (Bariatric surgery) by Sleeve Gastrectomy (stomach reduction method) in India.

 A complex bone grafting procedure was done at Fortis Hospital in Bangalore to give a new lease of life to a young Yemeni patient, who could not walk because of a bullet injury.

  Lonija Krastina, 22 year old young lady, from Latvia of North Europe was affected with Auto immune disorder – RA +ve and HLA – B 27 +ve. She opted for Ayurvedic treatment in Cochin and after several months treatment she is perfectly healthy and leads a happy life.

These few success stories only goes to prove that India is a preferred healthcare destination for patients across the globe. Patients seek value when they choose to undertake travel beyond borders for healthcare. Thus the new term for medical tourism is Medical Value Travel. The value the patients get in India are world class treatment , state of the art hospitals, largest pool of highly qualified and skilled doctors, well trained and caring nurses and para medical staff, latest and highly advanced medical devises, absence of waiting time for patients, no language problem for foreign patients, ultramodern pharmaceutical manufacturing and packaging facilities, 300 private hospitals accredited with National Accreditation Board for Hospitals (NABH), 23 JCI accredited private hospitals and most importantly affordable treatment costs. The cost per surgery is very low in India and a patient saves about 50-70% when compared to many developed nations. Moreover India provides 5000 years old system of medicine Ayurveda and Yoga which are most effective ways of providing wellness for both mind and body.

Patients travel to India for heart transplants and other heart surgeries, for treatment of cancer and bone marrow transplants, for knee and hip replacement surgeries, minimally invasive spine surgery, brain surgery, liver transplants and difficult cases of infertility treatments.

Advantage Healthcare – India 2015, an International Summit on Medical Value Travel with the theme “Promoting Medical Services Export from India” was held from 5-7 October, 2015 at Pragati Maidan, New Delhi, India. It was organized by the Department of Commerce, Ministry of Commerce and Industry, Government of India, Federation of Indian Chamber of Commerce and Industry (FICCI) and the Services Export Promotion Council (SEPC). The event was supported by the Ministry of Home Affairs, Ministry of Health & Family Welfare, Ministry of AYUSH, Ministry of External Affairs and Ministry of Tourism and National Accreditation Board for Hospitals & Healthcare providers (NABH). More than 500 foreign delegates attended the conference from 65 countries. The Sudanese delegation comprised of Prof. Zain Karar, President Sudan Medical Council; Prof. Eltayeb Abderahman, President Sudan Medical Specialisation Board; Dr.Anil Mithani, Urologist, Omdurman Teaching Hospital; Dr.Yassin Abbas Widaa, General Director, National Medical Commission; Abdelmoniem ElSoni Ahmed, Secretary General, Council for International People’s Friendship and Dr. Hany Gaafar Eltom Medical Travel Operator. The delegation returned to Sudan and one of them quoted Mahatma Gandhi and said “It is health that is real wealth and not pieces of gold and silver”.

Moringa Mafi


‘Spearmint fi, Cinnamon fi, Hibiscus fi, Hargal fi, Fenugreek fi, Green tea fi, Anise fi, laakin Moringa mafi’. This is what I have been hearing since the last three months in all Hypermarkets and Supermarkets in Khartoum. All variants or ingredients of ‘tea bags’ are available except Moringa. My evening tea is Moringa and after reading about the health benefits of it, I am inclined to make it even my morning cuppa , but where is Moringa? I saw the customer service number on the pack of Moringa manufactured by Elnasr for Food Industries in Sudan. Much to my surprise someone did respond from Customer Service. His name was Mubarak. He spoke in English and apologized for the non-availability of Moringa. He went further to tell me that supplies of Moringa was not coming from India. He said most of the raw material were imported from India. Learning that I was from India, Mubarak spoke of friendly bilateral relations between the two countries. Moringa is derived from Murungai/muringa the Tamil/Malayalam word for drumsticks. Moringa is an antioxidant and helps to protect cells from damage and is useful in many health disorders.

Chewing Mastic Gum


Chewing gum is good for the gums. Another word for chewing is ‘masticate’ and chewing ‘mastic’ gum is the best. The Ancient Greeks chewed mastic gum made from the resin of the mastic tree. Because mastic contains compounds that are known to inhibit the growth of oral bacteria, Helicobacter pylori, the bacterium primarily responsible for gastritis and peptic ulcers (it’s also strongly implicated in stomach cancer). Although H. pylori does its dirty work primarily in the stomach and duodenum, it also frequently colonizes the mouth, hence it can re-infect a stomach from which it had been eradicated. That’s a good reason for attacking H. pylori in the mouth as well as in the gastrointestinal tract—and mastic gum can do that.

Some studies have suggested, by the way, that H. pylori may also be implicated in the development of coronary heart disease, possibly by modifying serum lipid concentrations. The medicinal use of mastic is diverse. The resin has been used in cancer, infection, surgical wound adhesion, and ulcers. Studies also document its use as an antioxidant and an insecticide, and for treatment of high cholesterol, Crohn disease, diabetes and hypertension. However, clinical trials to support these uses are limited.

Now to my surprise I was given ‘Mastic Gum’ in place of coins by the cashier in a super market. I was eager to chew mastic but struggled to open the pack. I want the company Batook to know that it is very difficult to open the pack. There is a possibility of the contents to eject out while opening the pack. The video in this blog will demonstrate the plight of a person who wanted to masticate mastic for its medicinal benefits.

Hot Tablet Touch


In this digital age – adaptation and application is the name of the game. iPads as a Visual Aid is an exciting idea. E-detailing is a form of marketing that uses the internet as the central method of communication. And of course custom designed apps for the brands with country specific message certainly supports customer engagement. Interactive graphs, mode of action videos, eye-catching animations and references on demand are just a few ways in which electronic detailing can allow you to increase the impact of your marketing messages and maximize each sales opportunity. A strategically developed e-detail aid can become a virtual briefcase for your medical representatives. But one word of caution. The iPad can stop working due to outside heat and give the above notice. It takes several minutes before you can cool it and restart. I think it damages the device in the long run. After all it’s a field job…Please let me know if anyone has had a similar experience. This has happened in Middle East and North African regions.

The Doctor Who Is Also A Poet


The most popular sport in Sudan is Football. Sudan has a rich football history in Africa and has been  champion of Africa Cup of Nations in 1970. The two biggest football teams are Al-Merrikh and Al-Hilal. This reminds me of arch rivals Mohan Bagan and East Bengal both from Kolkata back home in India.

In Sudan one of your identities are either you are a supporter of Hilal or Merrikh. I am a fan of Merrikh mainly because the jersey colours are same as my favourite East Bengal. I have watched Merrikh play Hilal twice in Omdurman stadium. Dr. Omer Mohamed Khalid a famous Chest Physician in Omdurman, the old capital of Sudan, is a staunch supporter of Merrikh. He once met the President of Sudan, Field Marshal Omar Hassan Ahmad Al-Bashir. He knew that the President is a supporter of Al-Hilal. Dr.Omer asked him why he was wearing blue in support of Hilal. He said “You are the President and you should be neutral”. The President replied to him saying that once Merrikh becomes a champion the blue he is wearing will change to orange. This never happened even though Merrikh has become the champion club of Sudan.

Dr. Omer Mohamed Khalid is also a poet. He wraps up his regular health shows in popular Blue Nile TV with his own poem. He is a celebrity thus I deserve a picture with the tall personality.


Photographs of Psoriasis


As Pharmaceutical Marketing Professionals we serve the Medical Fraternity with our offerings. We do care for the patients for they are our end users or consumers. Some companies have organized system of keeping track of their patients in a Direct To Consumer (DTC) communication.

I recently had a new kind of encounter with a patient. A leading Dermatologist requested me to take pictures of his patient for a ‘Before and After ’ effect. The patient is suffering from Psoriasis.

I was wondering that this patient would have to live with this chronic skin condition for life. Psoriasis is an autoimmune disease and cannot be cured. It can be managed by slowing the process and keeping it under control. Psoriasis develops when the patient’s immune system sends wrong signals which tells the skin cells to grow very fast. But Psoriasis is not contagious-it does not spread by contact. I pray for the patient and hope that next time when I am called to take pictures after few months of treatment I find him well recovered.