Mindful Marketing Maestro Phil Kotler

Philip and Nancy Kotler

While listening to Prof. Philip Kotler last night, at the Bombay Management Association Masterclass, I found him to be a Mindful Marketing Maestro because of his concern for the society, planet and the bottom of the pyramid. Phil, as he is fondly called, considers Peter Drucker as the Grandfather of Marketing who said the aim of business is to create customers. Kotler further added that Drucker also said that the functions in a business are Innovation and Marketing and all the rest are costs. He also referred to other authors like Hans Rosling of Factfulness: Ten Reasons We’Re Wrong About The World – And Why Things Are Better Than You Think, Jerry Zaltman of ‘Unlocked’ which speaks of open mindedness and Fujifilm Chairman Shigetaka Komori with whom he co-authored the book ‘Never Stop – Winning Through Innovation’. While speaking to the Indian audience he also expressed his love and respect for India and the Indian Professors and Authors of Marketing in USA like Mohanbir Sawhney, Lakhsman Krishnamurthi and many others. He made a special mention of V.Kumar’s book ‘Intelligent Marketing: Employing New-Age Technologies‘. Christian Sarkar was mentioned more than once with whom Kotler has co-authored ‘Brand Activism: From Purpose to Action’ and co-founded The Marketing Journal. An amazing trivia is that the Marketing Guru Philip Kotler, now 90, married Nancy in 1955 and visited India for the first time the same year. I guess India was the destination for their honeymoon.

Andy Jassy New CEO of Amazon

Andy Jassy

Congratulations Andy Jassy on being elevated as CEO of Amazon the most valuable global brand. Jeff Bezos has rewarded you well. You started as a Marketing Manager in 1997 and worked as a technical assistant for Bezos. You founded Amazon Web Services (AWS) and later converted Amazon into a cloud computing company from just e-commerce. You are yet another illustrious alumnus of Harvard Business School. All the very best.

Both Are Leaders-Spiritual and Corporate

Gauranga Prabhu and Sundar Pichai

Both are Leaders. One is a Corporate Leader and the other a Spiritual Leader. Both are B.Tech Metallurgy from IIT of 1993 batch. One from IIT Kharagpur and the other from IIT Bombay. Sundar Pichai CEO of Alphabet Inc and Google created Chrome. Gauranga Prabhu of ISCKON created Govardhana ECO Village. Sundar Pichai is transforming the world with Digitalisation and Gauranga Prabhu is transforming the world via a 3S philosophy –Spirituality, Sustainability and Social Inclusion. Both are Leaders.

AI / ML in Pharmaceuticals

Subroto Mukherjee Head-Digital Innovation & Transformation GSK New York

Subroto Mukherjee , Head- Digital Innovation and Transformation at GSK New York, gave an insight into the benefits of Artificial Intelligence/ Machine Learning in the Pharmaceutical Industry. In the pandemic, the biggest use of AI/ML has been in reducing time in discovery, development to clinical trials and final FDA approvals. The speed and agility of the vaccines took 300 days, which previously has taken from eight to ten years. The use cases of AI in consumer healthcare have been Predictive Forecasting, Sensory models and Eye-tracking. https://www.forbes.com/sites/cognitiveworld/2020/12/26/the-increasing-use-of-ai-in-the-pharmaceutical-industry/?sh=541b6ed94c01

IKEA-committed care for customers

Namaskara Bengaluru, we are now delivering to your city – is what IKEA announces when you visit their site. The cartoon is a take-off from their unique idea of ready-to-assemble furniture. More valuable than that is their commitment to care for their customers. They have announced product recall of plates, bowls and mugs due to the risk of breakage and burns, extendable dining table due to the risk of falling extension piece and ceiling lamps due to the risk of falling shades. As we are getting ready to reopen, IKEA , as they claim, will make people look forward to going home.

European Inventor Award 2021

Dr.Sumita Mitra and Dr.Smarajit Mitra

Technological Innovation by Dr.Sumita Mitra has been rewarded with prestigious European Inventor Award 2021. Dr.Mitra used Nanotechnology to produce stronger and better looking dental fillings which doesn’t weaken on biting surfaces, nor does it lose its polish. These nanoclusters have been used in one billion dental restorations worldwide and is a commercial success. On a personal note, her journey with her husband has been fascinating. Both studied Chemistry in Presidency College, Calcutta (1966-69), Calcutta University (1969-72), Michigan University (1973-77), both worked as Scientists at 3M for 32 years in US and since last 10 years they have been running their Mitra Chemical Consulting LLC in Florida. Isn’t it amazing?

Empathy drives Innovation -Satya Nadella

Satya Nadella Chairman and CEO – Microsoft

Congratulations Satya Nadella on being elevated as Chairman and CEO of Microsoft. A product of Hyderabad Public School and B.Tech from Manipal Institute of Technology, you have done us Indians proud. Liked your quote “What’s the source of our Innovation? It comes from our ability as designers or product creators, our ability to meet the unmet and unarticulated needs of customers. You’re not going to do that unless and until you have some deep sense of EMPATHY”

Entrepreneurship in Pharma 3D Printing

Dr.Shital Zambad’s entrepreneurial journey as MD Thincr Technologies, started after he worked as a Lecturer and then R&D Manager at Torrent Pharmaceuticals . He was passionate about 3D printing and developed Fused Deposition Modelling (FDM) 3D printers to discover new pharmaceutical formulations and drug-loaded filaments of various drugs. As an entrepreneur, during the early days of pandemic, he discovered the need of high quality but affordable face masks in the new normal. He developed virucidal (that destroys the virus) coating with Sodium Olefin Sulfonate based mixture to uniformly coat the fabric layer by 3D printing. The coated layer can be incorporated as an additional layer in N-95 masks, 3-Ply masks, simple cloth masks, 3D printed or other plastic cover masks, along with reusable filters. These masks thus provide an additional protection beyond the protection achieved by filtration mechanisms. The coating has been tested and shown to inactivate the SARS-COV-2 virus.  Merck India provided him their facilities for research at Nerul. The virucidal mask project has been selected for commercialization, by Technology Development Board (TDB), a statutory body of the Department of Science and Technology, Government of India, as part of the Government’s fight against COVID-19.

Patient-centric Digital Entrepreneurship

Prashant Tandon, Co-Founder & CEO of 1MG

My paper titled ‘Digital Business in Healthcare: Will It Survive or Succumb?’ published in Feb 2019 stands answered today. Digital Business in Healthcare has not only survived but shown astonishing growth. According to Frost & Sullivan the e_Pharmacy market in India is estimated to grow at an exponential CAGR of 63% and reach $3.6bn by 2022. We now have big players like Amazon, Reliance (NetMed), Apollo, PharmEasy-Medlife and more recently Tata Group in this space. Prashant Tandon Co-Founder & CEO of 1MG has played a leading role in winning the trust from consumers. Way back in 2015, he created a digital platform with a mobile app to provide authentic information about medicines, their substitutes, prices, side effects and diseases. His mobile app went viral and drew organic traffic. As an entrepreneur he identified the pain points of patients who needed accessibility, affordability, authenticity and availability of healthcare at home. Thus keeping the consumer or patient at the centre he offered door step delivery of medicines, lab tests and telemedicine. He did face challenges from regulators and brick and mortar pharmacies but Covid situation declared his services as essential and this accelerated the digital healthcare ecosystem. Prashant Tandon is delighted to join hands with Tata Group as they will buy majority stake in 1MG.

Each Day is a Gift

Age is not how old you are, but how many years of fun you’ve had -Matt Maldre

You don’t stop laughing when you grow old. You grow old when you stop laughing – George Bernard Shaw

You have to embrace getting older. Life is precious, and when you have lost a lot of people , you realize that each day is a gift -Meryl Streep

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