Birthday Wishes to a Living Legend

Memorabilia 4: We witnessed the live performance of the living legend Sonal Mansingh in Sudan on Saturday, November 4, 2006. I had the opportunity to report the event in the local English daily. Ambassador Deepak Vohra had complimented me on my write-up which he thought was not amateurish. I must mention here Mr. Deepak Vohra was “the most handsome Ambassador that India has ever had”. Today is Padma Vibhushan awardee Sonal Mansingh’s birthday. We wish her a long life, good health, and prosperity. We look forward to her regular live performances on Facebook which is so inspiring, with positivity, especially when everyone is feeling down these days.

 

Memorabilia 3: Pewter plate from KL


It was only when I visited the Royal Selangor company in KL, circa 1996, that I learned what Pewter is. The designs and craftsmanship with Pewter were amazing. I still cherish the plate that was gifted to me by my colleagues from Parke Davis Malaysia. Mr. Yugal Sikri and I had represented Parke Davis India at the Asia Pharmaceutical Interchange. Mr.Sikri is currently Managing Director of RPG Life Sciences.

Memorabilia 2: Having met Mother Teresa


Memorabilia-2: During my days in Sudan, I used to meet the sisters from the Missionaries of Charity at the ‘home’ in a remote town. I was simply moved by their selfless service for mankind in a different continent. They thought I was blessed to have met Mother Teresa in Calcutta in 1988. This was her pic which I had taken at the Dermatologists’ conference, where the Mother was a Guest of Honour.

Memorabilia 1: Meeting Dr.A.P.J.Abdul Kalam

Memorabilia-1: One of the most memorable moments in my life has been the chat I had with the Rashtrapatiji Dr.A.P.J.Abdul Kalam in 2003. We had discussed his book ‘India 2020’. The biggest challenge in 2020 is COVID-19 which we will overcome and become a strong nation.

Dettol New Disinfectant Spray- an anti-virus value proposition recommended by Indian Medical Association

Dettol Spray
I was surprised to find that many don’t know who makes Dettol. The name of the company, I mean. Some even thought it was Hindustan Unilever. This also speaks about the magnitude of the brand Dettol , which is a household name when it comes to anti-germ and antiseptic platform. Dettol was voted as the third most trusted brand in an AC Nielsen ORG Marg survey. Reckitt Benckiser’s flagship brand Dettol, still contributes to almost 40% of the revenue for Reckitt Benckiser. Dettol is the leader in the antiseptic market with an 85% market share. Liquid hand wash created a new market and holds over 60% of the market in the category, while the various Dettol soaps account for 18% of the health soap division.
Coronavirus has created a climate of virus threat. This was the opportune time for the launch of Dettol New Disinfectant Spray which ‘kills 100 illness-causing germs including cold, flu and H1N1 virus’. Yes it ‘kills 99.9% bacteria and viruses’.
The product is targeted at mothers who are the guardians of the house. They are particularly targeting millennial moms who are more inclined to adopt newer methods of disinfecting homes. And why not when the new product is recommended by the Indian Medical Association.

Dettol range

CX in Sales Promotion

My dentist was very kind to me. He not only treated my ailment well, he also gave me two small tubes of Pepsodent-G to take care of my gums. This was my first experience with this brand of Unilever’s toothpaste. After consuming two sample tubes I went to my neighbouring Apollo Pharmacy, and to my surprise, found the same brand on display, at the counter,right in front of me. I knew it was merchandising.
To top it all the brand was offered to me as ‘buy one and get one free’. The MRP of one 140gm tube is Rs.98 and I got two tubes for the same price. I experienced customer’s delight.
The two tubes of Pepsodent-G in my possession are an outcome of Sales Promotion, a promotional mix activity with a change in price /value relationship as perceived by me. The giant FMCG company HUL must be generating immediate sales of Pepsodent-G and consolidating on it’s long-term brand value.

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Started my career detailing Threptin protein biscuits

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Easy to carry protein biscuits made of casein, milk protein, just right for busy executives who need not skip meals, for gyming young men who need additional protein, during pregnancy and for students to carry in their tiffin box. It’s a food supplement. Wholesome and easily digestable.Visit:www.threptin.com

Man with a Golden Hand – Maestro K.C.Janardhan

He was perhaps the only Indian citizen who has been permitted to write and fill his own passport. This happened because the passport authorities acknowledged his beautiful handwriting in italics on his application form. He also wrote his father’s death certificate and his daughter’s birth certificate. He is the man with a golden hand. K.C Janardhan has taught handwriting to the English and also teaches students in his museum located in the Fort in Bengaluru. Handwriting took him to places, ability to speak took him to teach and the ability to interact with people took him to different places of the world. Maestro Janardhan transformed his hobby to occupation to vocation and to a profession. Janardhan believes handwriting is like holding a ballerina dancer between the fingers and let the pen dance on the paper.
The mind is thinking, the heart is feeling and the hand actually translates into handwriting. Maestro K.C.Janardhan is passionately striving to preserve the art of handwriting in the youth and has been passionately teaching handwriting and offering Calligraphy services, in its true form, globally for the last 25 years. He also started the world’s first handwriting, calligraphy and writing instruments museum – J’s La Quill. I had the privilege of visiting his museum and was awestruck with his collection of pens. Inks, nibs, quills, and tools all showcased with an interesting theme.
I first met him at the Blockchain Summit where he spoke eloquently on the possible application of the emerging technology in the Indian electoral process. It was only later in our second meeting, that I was impressed by him as a calligraphy maestro and a man with a golden hand.

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