Lion stuck on a tree

Today, 19August, is World Photography Day. As an amateur photographer, I have the pleasure of sharing my favourite photograph, a moment that I captured in Naivasha, Kenya. This majestic lion had climbed a tree but was not coming down. Was it scared of climbing down? Why was it salivating? I had to leave the place without getting the answers. What do you think?  #worldphotographyday

Build Immunity Naturally and Fight Covid-19 in 2020

I am pleased to see Charak, a 70 year old Ayurvedic Company, transform digitally and launch new products. Kofol Immunity Tablets, 60 Tablets is their new launch. It is 100% Ayurvedic herbal formula with powerful herbs like: Triphala Guggul, Giloy / Guduchi, Haldi, Manjishtha, Chitrak, Shunti, Pippali and Black Pepper for effective immunity boosting. It helps to stimulate the production and activities of infection-fighting cells, improving resistance towards germs and faster recovery from viral infections, if any. Having strong immunity is the best way to prevent illness. Kofol Immunity Tablets, 60 Tablets acts as a personal bodyguard against germs, infections and viruses and helps to boost body’s defense system, Suitable for children and adults.

This one is a VIP – Vasoactive Intestinal Polypeptide (VIP) for Covid-19 treatment.

There is a new drug now under trial named RLF-100, also registered as Aviptadil, at Houston Methodist Hospital, USA and in Israel, for Covid-19 patients. The drug is derived from a naturally produced peptide hormone Vasoactive Intestinal Polypeptide (VIP) in the intestine but mostly concentrated in our lungs. In 1970 an Egyptian Dr.Sami Said had co-discovered VIP with his colleague Viktor Mutt in Sweden. It was tried in Pulmonary Hypertension then. Later it was used to treat erectile dysfunction in Europe. Few months back when the Covid pandemic surfaced, Dr.Yves Sagot of Relief Therapeutics Holding company in Geneva, revisited the molecule with its role in treating Acute Respiratory Distress Syndrome (ADRS). Coronavirus (COVID-19) death is primarily caused by ARDS, in which severe inflammation causes the lungs to fill with fluid and even mechanical ventilation is unable to maintain life. The syndrome is caused by a Cytokine Storm unleashed by viral particles. VIP is known to have potent anti-cytokine effects in numerous animal models and in phase 1 and phase 2 human studies. It is also stated that VIP prevents replication of the SARS –CoV-2 virus in the human lung cells and monocytes (immunity cells).  US FDA has approved the drug for emergency use in Covid-19 patients and the outcomes so far are positive in critically ill patients. US-Israeli company NeuroRx has partnered with Swiss company Relief Therapeutics Holdings and developed the drug RLF-100 (Aviptadil) in US. The novel coronavirus has pushed scientific research to open up all options to fight the dreaded disease. This time it is a VIP.

Savlon-a brand which traveled from ICI to ITC via J&J

ITC – one of India’s most admired and valuable companies, was originally a Tobacco company which later diversified into many businesses like Information Technology, FMCG, Agri Business, Packaging,Paperboards,Specialty papers and Hotels. ITC brands have brought delight to many households in India. Savlon is one such brand which originally belonged to ICI. Later Johnson & Johnson acquired the brand from ICI. Subsequently, ITC in India, bought over Savlon from J&J, along with Shower to Shower brand of prickly heat powder. ITC,recently launched Savlon Germ Protection Wet Wipes – 72 Wipes | Multi Purpose | Fights Germs on Hands, Body and Surfaces | Easy to Carry | Use at home, office, in car and out of home .Their claim to provide 99.99% germ protection is based on laboratory study on sample microbes. The wipes with skin friendly pH and soft textured fabric can be used on hands and other parts of the body. The innovative design of peel- and-reseal pack makes it useful in cleaning surfaces made of marble, wood, plastic, glass and stainless steel including vulnerable spots like table tops, door knobs and steering wheels. Savlon germ protection wipes is a convenient and multipurpose hygiene product.

Healthcare Leader in Video Marketing- Mankind Pharma

‘Aab na rukenge hum, Bharat ko atmanirbhar bana kar lenge dum’ is Mankind Pharma’s cover theme across all its social media handles. Fourth largest pharma company Mankind Pharma has also launched an Atmanirbhar anthem ‘Hum se bhetar hum, bolo Vandemataram’ in video sung by Shankar Mahadevan in Tamil, Telegu, Malayalam and Kannada. Kailash Kher has collaborated with Mankind to sing it in Marathi and Daler Mehndi in Punjabi. I’m sure the one in Bengali will be out soon. No Pharmaceutical company in India has been as prolific as Mankind in video marketing, be it brands or corporate. 75 videos in YouTube with 56K subscribers has had 142M views. IQVIA report of June2020 has reflected @mankind with highest growth at 13% (MAT) among the top 10 pharma companies, in both total sales audit (TSA) and secondary sales audit (SSA), while the industry is growing at 7%. As a believer in social media marketing with celebrity influencers, I would ascribe part of the growth to its consumer products Manforce Assorted Condoms Pack – 4 flavors (Set of 10, 40 Pieces), Prega News, Unwanted 21-days, Kabz End, Kaloree1, Acne Star and others. I am posting their video of topical relevance that was uploaded 4 days back and has already received 4.42M ‘views’, 67 ‘comments’ and 1.45K ‘likes’ on YouTube. Ironically, it was forwarded to me by a Physician friend on WhatsApp.

#healthcare #socialmediamarketing #mankindpharma

Small can be Mighty -Jenburkt’s Favipiravir @Rs35

Jenburkt, a 120 crore pharma company has proven that small can be mighty. It has launched Favivent, its brand of Favipiravir, almost at a generic price of Rs.39 a tablet compared to the biggies with Rs.75 a tablet. Hats off to Ashish Bhuta the MD and CEO of Jenburkt Pharmaceuticals Limited who said “Given the current scenario of grave health concerns and economic challenges surrounding COVID-19 in India, if we as a pharmaceutical company cannot make a significant positive difference to the society, our company’s very existence is inconsequential”. Earlier this year, the Drug Controller General of India (DCGI) had approved the use of Favipiravir — an antiviral drug developed in Japan and commonly used for treating influenza — for the treatment of mild to moderate cases of COVID-19 in India.

Valour of Vaccine Volunteer -Deepak Paliwal

Deepak Paliwal is a true hero. He wanted to be part of the effort to fight Covid-19 and he did it. He was the Indian in London who volunteered for the Oxford Vaccine trial. These clinical trials have three phases. Both Phase I/II were tried on 1125 healthy humans who were screened and injected.

Deepak was selected as a volunteer in the Phase II trial and was given the first dose on 11th May. He was in the group who received a second dose a week later. On both the occasions there was pain in the arm where he received the intramuscular vaccination. This was accompanied by a slight temperature.

That’s it and now he is in the pink of health, as always. The Phase III trials are underway in different countries like Italy, Brazil, South Africa and others. This time 10000 healthy bodies like Deepak will be inoculated. The outcome so far is promising in terms of safety and antibody development in the volunteers.

Just gathered from some of Deepak’s ex-colleagues in Ranbaxy, Piramal (now Abbotts) and AstraZenexa that he was a ‘daring’ person and a prankster. Well, these are the kind of people who stand up for a humanitarian cause. Congratulations Deepak Paliwal.

Antibacterials need to have good taste

Asian Paint’s Royale Luxury Emulsion is the antibacterial paint that cares for you. It kills 99% of bacteria with its silver ion technology which is recommended by Indian Medical Association. Zodiac shirts branded as Securo kills 99% of the Covid-19 virus with HEIQ VIROBLOCK Swiss Technology. The ubiquitous 10 sec TVC of Greenlam Anti-Bacterial Laminates in almost all regional languages describes in their YouTube channel that ‘Food kept on a Greenlam Anti-Bacterial Laminate is always safe to eat. Our surface is food-contact suitable and retards the growth of common bacteria up to 99.99%*’. Ladies at home just turn away their face with disgust from the TV before this man, in the ad, polishes off the food from the table and joyfully puts it in his mouth. Being antibacterial is one thing and tasting to other’s distaste is something else. Greenlam’s earlier commercials uploaded two months back with antibacterial theme were much more palatable. #antibacterial #healthandsafety

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