Marketing 5.0 -Technology for Humanity

Marketing 5.0: Technology for Humanity The most influential marketer of all time Mr. Philip Kotler gave a case study on Covid-19 as the Digitalization Accelerator. In his new book, he has written that during lockdowns and mobility restrictions, customers are becoming more dependent on online platforms for daily activities. He believes that the it hasContinue reading “Marketing 5.0 -Technology for Humanity”