Category Archives: #philipkotler

Mindful Marketing Maestro Phil Kotler

While listening to Prof. Philip Kotler last night, at the Bombay Management Association Masterclass, I found him to be a Mindful Marketing Maestro because of his concern for the society, planet and the bottom of the pyramid. Phil, as he is fondly called, considers Peter Drucker as the Grandfather of Marketing who said the aimContinue reading “Mindful Marketing Maestro Phil Kotler”

H2H Marketing is a Bangalore Model

“H2H Marketing Model” was formerly called “Bangalore Model,” as it has been developed by one of the co-authors Prof. Dr. Uwe Sponholz on the campus of Christ University in Bangalore, India. He is a visiting professor at Christ. The model integrates current concepts in the form of a new human-oriented mindset, improved marketing process, andContinue reading “H2H Marketing is a Bangalore Model”

Prosumer, co-creating value

It was a treat listening to Prof. Dr. Philip Kotler, live, last night at the Pharmastate Academy Zoom meeting on H2H Marketing: The Genesis of Human-To-Human Marketing. There were takeaways aplenty. One of them was the concept of PROSUMER. ‘The role of the customer changes as he is actively getting involved in the production processContinue reading “Prosumer, co-creating value”

Many Happy Returns of the Day Prof.Philip Kotler

The most influential marketer of all times turns 90 today. He is also known as the Father of Modern Marketing. No wonder, the nonagenarian in his latest book titled Marketing 5.0 writes about digital-savvy Generation Y, Z and Generation Alpha. He also elaborates how the emerging technologies should be leveraged for the good of humanity.Continue reading “Many Happy Returns of the Day Prof.Philip Kotler”

Marketing 5.0 -Technology for Humanity

Marketing 5.0: Technology for Humanity The most influential marketer of all time Mr. Philip Kotler gave a case study on Covid-19 as the Digitalization Accelerator. In his new book, he has written that during lockdowns and mobility restrictions, customers are becoming more dependent on online platforms for daily activities. He believes that the it hasContinue reading “Marketing 5.0 -Technology for Humanity”