Category Archives: #marketing5.0

The most influential marketer of all times turns 90 today. He is also known as the Father of Modern Marketing. No wonder, the nonagenarian in his latest book titled Marketing 5.0 writes about digital-savvy Generation Y, Z and Generation Alpha. He also elaborates how the emerging technologies should be leveraged for the good of humanity.Continue reading “Many Happy Returns of the Day Prof.Philip Kotler”

Marketing 5.0: Technology for Humanity The most influential marketer of all time Mr. Philip Kotler gave a case study on Covid-19 as the Digitalization Accelerator. In his new book, he has written that during lockdowns and mobility restrictions, customers are becoming more dependent on online platforms for daily activities. He believes that the it hasContinue reading “Marketing 5.0 -Technology for Humanity”