Philip Kotler has 92 books on Marketing to his credit and he is turning 91 on 27 May. We studied Philip Kotler’s first book titled Marketing Management: Analysis, Planning, and Control (Prentice-Hall, 3rd Edition) during our MBA days. Lost track of his books thereafter. but thanks to the numerous webinars, the Father of Modern MarketingContinue reading “Philip Kotler-92 at 91 and counting”
Category Archives: #H2H Marketing
H2H Marketing is a Bangalore Model
“H2H Marketing Model” was formerly called “Bangalore Model,” as it has been developed by one of the co-authors Prof. Dr. Uwe Sponholz on the campus of Christ University in Bangalore, India. He is a visiting professor at Christ. The model integrates current concepts in the form of a new human-oriented mindset, improved marketing process, andContinue reading “H2H Marketing is a Bangalore Model”
Prosumer, co-creating value
It was a treat listening to Prof. Dr. Philip Kotler, live, last night at the Pharmastate Academy Zoom meeting on H2H Marketing: The Genesis of Human-To-Human Marketing. There were takeaways aplenty. One of them was the concept of PROSUMER. ‘The role of the customer changes as he is actively getting involved in the production processContinue reading “Prosumer, co-creating value”
BhaskarChakravorti 