Colgate Palmolive company has always been the leader in the oral care segment of the FMCG market. In response to the market forces it introduced toothpastes containing herbal and natural ingredients. Its recent launch of Colgate diabetics advance ayurvedic solution targets a market size of 40 million diabetics in India. Interestingly there is no TVCContinue reading “What does brushing have to do with diabetics?”