An INK Fellow and Cambridge graduate, Arshiya Bose is on a mission. She wants coffee drinkers in India to rethink that cup of joe. No, she’s not suggesting giving it up: far from it. Instead, she wants consumers to understand the intrinsic value of biodiversity and to support traditional shade growth that preserves precious forests. In this motivating talk, Arshiya describes Black Baza Coffee Co., the business she has started to disrupt the coffee supply chain and in doing so, to enable wildlife to return to its natural splendor.I am proud of my niece. She is my sister Shukla Bose’s daughter.