Author Archives: BhaskarChak

I am pleased to see Charak, a 70 year old Ayurvedic Company, transform digitally and launch new products. Kofol Immunity Tablets, 60 Tablets is their new launch. It is 100% Ayurvedic herbal formula with powerful herbs like: Triphala Guggul, Giloy / Guduchi, Haldi, Manjishtha, Chitrak, Shunti, Pippali and Black Pepper for effective immunity boosting. ItContinue reading “Build Immunity Naturally and Fight Covid-19 in 2020”

There is a new drug now under trial named RLF-100, also registered as Aviptadil, at Houston Methodist Hospital, USA and in Israel, for Covid-19 patients. The drug is derived from a naturally produced peptide hormone Vasoactive Intestinal Polypeptide (VIP) in the intestine but mostly concentrated in our lungs. In 1970 an Egyptian Dr.Sami Said hadContinue reading “This one is a VIP – Vasoactive Intestinal Polypeptide (VIP) for Covid-19 treatment.”

ITC – one of India’s most admired and valuable companies, was originally a Tobacco company which later diversified into many businesses like Information Technology, FMCG, Agri Business, Packaging,Paperboards,Specialty papers and Hotels. ITC brands have brought delight to many households in India. Savlon is one such brand which originally belonged to ICI. Later Johnson & JohnsonContinue reading “Savlon-a brand which traveled from ICI to ITC via J&J”

#nextgentechnology #pharmamarketing

‘Aab na rukenge hum, Bharat ko atmanirbhar bana kar lenge dum’ is Mankind Pharma’s cover theme across all its social media handles. Fourth largest pharma company Mankind Pharma has also launched an Atmanirbhar anthem ‘Hum se bhetar hum, bolo Vandemataram’ in video sung by Shankar Mahadevan in Tamil, Telegu, Malayalam and Kannada. Kailash Kher hasContinue reading “Healthcare Leader in Video Marketing- Mankind Pharma”

Asian Paint’s Royale Luxury Emulsion is the antibacterial paint that cares for you. It kills 99% of bacteria with its silver ion technology which is recommended by Indian Medical Association. Zodiac shirts branded as Securo kills 99% of the Covid-19 virus with HEIQ VIROBLOCK Swiss Technology. The ubiquitous 10 sec TVC of Greenlam Anti-Bacterial LaminatesContinue reading “Antibacterials need to have good taste”

ALZUMAb, Biocon’s brand of Itolizumab is a joint research product with Cuba. It was officially launched in India in 2013 for Psoriasis, an autoimmune skin disorder with white scales. Being a monoclonal antibody, Itolizumab down regulates the pro-inflammatory cytokines. With this knowledge the Cubans used it on severe Covid patients and got promising outcomes. BioconContinue reading “Hope the ‘repurposing’ is purposeful – psoriasis to covid cytokine storm”