All posts by BhaskarChak

About BhaskarChak

Pharmaceutical Marketer; Faculty-School of Management, TEDx Speaker, Serious Amateur in Clicking & Writing

Man with a Golden Hand – Maestro K.C.Janardhan

He was perhaps the only Indian citizen who has been permitted to write and fill his own passport. This happened because the passport authorities acknowledged his beautiful handwriting in italics on his application form. He also wrote his father’s death certificate and his daughter’s birth certificate. He is the man with a golden hand. K.C Janardhan has taught handwriting to the English and also teaches students in his museum located in the Fort in Bengaluru. Handwriting took him to places, ability to speak took him to teach and the ability to interact with people took him to different places of the world. Maestro Janardhan transformed his hobby to occupation to vocation and to a profession. Janardhan believes handwriting is like holding a ballerina dancer between the fingers and let the pen dance on the paper.
The mind is thinking, the heart is feeling and the hand actually translates into handwriting. Maestro K.C.Janardhan is passionately striving to preserve the art of handwriting in the youth and has been passionately teaching handwriting and offering Calligraphy services, in its true form, globally for the last 25 years. He also started the world’s first handwriting, calligraphy and writing instruments museum – J’s La Quill. I had the privilege of visiting his museum and was awestruck with his collection of pens. Inks, nibs, quills, and tools all showcased with an interesting theme.
I first met him at the Blockchain Summit where he spoke eloquently on the possible application of the emerging technology in the Indian electoral process. It was only later in our second meeting, that I was impressed by him as a calligraphy maestro and a man with a golden hand.

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Kumartuli in Bengaluru North

Toton Pal hails from a town called Katwa in West Bengal. He migrated to Bengaluru 22 years ago. The Pals in West Bengal are known for their skills in idol making. Last year he made 150 Ganesha idols and 30 Durga idols for the festivals in Bengaluru. His team has started making Ganesha idols in his workshop in Bangalore North. He is also booking orders for Durga idols. He charges Rs. 1 lakh for Durga idols. Today I visited his workshop and took a few pictures. Take a look.

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Natural and Desi Merchandising

Banana
Call it merchandising or point of purchase display, nothing can be more natural than the finger bananas display in the local fruit or vegetable shop. The bananas grow from the stem and each cluster is known as the ‘hand’. Each stem has six to nine ‘hands’. Each ‘hand’ has ten to twenty bananas called ‘fingers’. Each stem with its hands and fingers of bananas are the most natural point of purchase display, hung as I saw and clicked this morning.
Consumers buy what they see and also engage with the physical product. The physical positioning of the product also increases visibility. Products at eye level also get more attention. “Eye level is buy level”. Customers who enter the shop with a buying list of vegetables only land up buying finger bananas too.
American Marketing Association defines merchandising as marketing the right merchandise or service at the right place, at the right time, in the right quantities and at the right price. The right quantity for most of the consumers is a ‘hand-full’.
Display of a stem of finger bananas from each hand is our natural desi example of merchandising.

Sing My Ride


After getting into his Auto Rickshaw, Abdul Azeem started his vehicle and began to sing to himself. He was really pleasant to my ears. I requested him to start singing from the beginning and took his permission to video graph his talent.He completed the Kishore Kumar hit and reached my destination. While paying him he shared that he had contested in #ZeeSaReGaMaPa. Alhumdillah

When the Oil meets the Milk

ParachuteThe spiritual promotional feature in today’s TOI ‘The Speaking Tree’ carried a half page advertisement with a trial pouch. The ‘tree’ spoke of coconut, call it a fruit, drupe or a nut. It offers the best of both, oil and milk, nourishment and moisturizer for the hair. And if you apply the content from the sample of Parachute Advansed Coconut Crème Oil and post your picture you may feature in their Facebook cover page. When oil meets the milk, oiling gets re-invented. This is ‘Oil Ka Naya Style’.

Trick or Treat

Yesterday evening the children in our neighbourhood kept us busy by ringing our door bell and telling us “Trick or treat”. They came in batches. Some 30 of them. I had to rush out and get some candies to ‘treat’ them, or else, one never knows what kind of ‘trick’ they had in mind for us. It seems Halloween has traveled from the West and become a pre-Diwali fun game for our children too.