Philip Kotler has 92 books on Marketing to his credit and he is turning 91 on 27 May. We studied Philip Kotler’s first book titled Marketing Management: Analysis, Planning, and Control (Prentice-Hall, 3rd Edition) during our MBA days. Lost track of his books thereafter. but thanks to the numerous webinars, the Father of Modern Marketing was more visible on our screens. Watched him launch Marketing 5.0; H2H Marketing; Brand Activism from Purpose to Action; Corporate Social Responsibility; Lateral Marketing and Winning At Innovation. We also had the privilege of taking screenshots of his presentations. In one of these virtual conferences, I heard him say that he is a ‘major glass collector’ and the one pictured is his favourite. He praises the artist for showing the fragile planet with a tree inside the earth. “We need to treat it right so that the trees continue to grow,” he said. On his birthday I’m going to gift myself Marketing 6.0-Entrepreneurial Marketing
BhaskarChakravorti 