Philip Kotler-92 at 91 and counting

Philip Kotler has 92 books on Marketing to his credit and he is turning 91 on 27 May. We studied Philip Kotler’s first book titled Marketing Management: Analysis, Planning, and Control (Prentice-Hall, 3rd Edition) during our MBA days. Lost track of his books thereafter. but thanks to the numerous webinars, the Father of Modern MarketingContinue reading “Philip Kotler-92 at 91 and counting”