Public Awareness Initiative by USV and NDTV

Indian Pharmaceutical company USV has been the reliable healthcare partner with NDTV 24X7 – TV news channel, for the last couple of years, consistently sponsoring the program ‘Beat Diabetes-Myths & Facts’. This public awareness initiative has impacted the public, twice every day, to prevent or control metabolic disorders like diabetes. A large number of Physicians mainly specialists in Diabetes and Cardiology, from Tier 1 and Tier 2 cities, all across India, have been appearing as the panel of experts. The Sales team of USV has selected the panelists invited by NDTV. This customer engagement has undoubtedly helped USV to maintain their mega-brand Glycomet –GP, which controls blood sugar, to retain rank no.3 in the total Pharmaceutical market (Source: IQVIA Oct’21)

Published by BhaskarChak Bengaluru

Faculty of Marketing and Digital Entrepreneurship. Pharma Marketing Veteran with International Experience. TEDx Speaker

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