AI / ML in Pharmaceuticals

Subroto Mukherjee Head-Digital Innovation & Transformation GSK New York

Subroto Mukherjee , Head- Digital Innovation and Transformation at GSK New York, gave an insight into the benefits of Artificial Intelligence/ Machine Learning in the Pharmaceutical Industry. In the pandemic, the biggest use of AI/ML has been in reducing time in discovery, development to clinical trials and final FDA approvals. The speed and agility of the vaccines took 300 days, which previously has taken from eight to ten years. The use cases of AI in consumer healthcare have been Predictive Forecasting, Sensory models and Eye-tracking. https://www.forbes.com/sites/cognitiveworld/2020/12/26/the-increasing-use-of-ai-in-the-pharmaceutical-industry/?sh=541b6ed94c01

Published by BhaskarChak Bengaluru

Faculty of Marketing and Digital Entrepreneurship. Pharma Marketing Veteran with International Experience. TEDx Speaker

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