In 2016 Mukesh Bansal and Ankit Nagori realized that Health is a very important business in future for the country and the possibility that technology can bring to health is immense. They ideated the core value of making Health easy and created ‘Cult’ in delivering health through technology. Both were passionate about fitness and offered healthcare services with three verticals of fitness, diet and mental wellness in one platform with their end to end delivery. They used technology to integrate their holistic approach on subscription model. Indian fitness and wellness market is growing at 20% per annum and is expected to reach $12 Bn by 2025. Tata Digital (a 100% subsidiary of Tata Sons) invested $75 million in CureFit to expand into proactive health management space. Congratulations to Mukesh who will now be President at Tata Digital and continue as CEO of CureFit Healthcare.