The most influential marketer of all times turns 90 today. He is also known as the Father of Modern Marketing. No wonder, the nonagenarian in his latest book titled Marketing 5.0 writes about digital-savvy Generation Y, Z and Generation Alpha. He also elaborates how the emerging technologies should be leveraged for the good of humanity. Thank you Prof. Philip Kotler, for your concept of Technology for Humanity.
BhaskarChakravorti 