H2H Marketing is a Bangalore Model

“H2H Marketing Model” was formerly called “Bangalore Model,” as it has been developed by one of the co-authors Prof. Dr. Uwe Sponholz on the campus of Christ University in Bangalore, India. He is a visiting professor at Christ. The model integrates current concepts in the form of a new human-oriented mindset, improved marketing process, andContinue reading “H2H Marketing is a Bangalore Model”

Prosumer, co-creating value

It was a treat listening to Prof. Dr. Philip Kotler, live, last night at the Pharmastate Academy Zoom meeting on H2H Marketing: The Genesis of Human-To-Human Marketing. There were takeaways aplenty. One of them was the concept of PROSUMER. ‘The role of the customer changes as he is actively getting involved in the production processContinue reading “Prosumer, co-creating value”

Many Happy Returns of the Day Prof.Philip Kotler

The most influential marketer of all times turns 90 today. He is also known as the Father of Modern Marketing. No wonder, the nonagenarian in his latest book titled Marketing 5.0 writes about digital-savvy Generation Y, Z and Generation Alpha. He also elaborates how the emerging technologies should be leveraged for the good of humanity.Continue reading “Many Happy Returns of the Day Prof.Philip Kotler”

Defence Does Research and Develops Drug against Covid

2-Deoxy-D-Glucose – a simple anti-cancer drug is now being repurposed as adjunct therapy for emergency use in mild to moderate hospitalized Covid positive patients. Dr.Akshay Budhiraja, Pulmonologist at Aakash Healthcare, New Delhi who conducted the clinical trials said that this drug reduces the oxygen dependency by 42%, reduces the viral load and turned the CovidContinue reading “Defence Does Research and Develops Drug against Covid”

Lessons learnt from the Pfizer vaccine success story as written by CEO Albert Bourla

Success is a team effort. Every single person in Pfizer BioNTech was instrumental in the development of the vaccine. It can pay to put purpose first. The mission in mind was to save the world. ROI was never a consideration. Find a way to make the impossible possible. The challenges were to develop the vaccineContinue reading “Lessons learnt from the Pfizer vaccine success story as written by CEO Albert Bourla”

What does brushing have to do with diabetics?

Colgate Palmolive company has always been the leader in the oral care segment of the FMCG market. In response to the market forces it introduced toothpastes containing herbal and natural ingredients. Its recent launch of Colgate diabetics advance ayurvedic solution targets a market size of 40 million diabetics in India. Interestingly there is no TVCContinue reading “What does brushing have to do with diabetics?”