Marketing 5.0: Technology for Humanity The most influential marketer of all time Mr. Philip Kotler gave a case study on Covid-19 as the Digitalization Accelerator. In his new book, he has written that during lockdowns and mobility restrictions, customers are becoming more dependent on online platforms for daily activities. He believes that the it has changed the behavior not only during the crisis but for long after. Interestingly he has written – Airports, such as in the one in Bangalore, introduced “parking-to-boarding” contactless experiences.
yes Bhaskar, I still recall he has talked about neuromarketing in this book! Vivek
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