Savlon-a brand which traveled from ICI to ITC via J&J

ITC – one of India’s most admired and valuable companies, was originally a Tobacco company which later diversified into many businesses like Information Technology, FMCG, Agri Business, Packaging,Paperboards,Specialty papers and Hotels. ITC brands have brought delight to many households in India. Savlon is one such brand which originally belonged to ICI. Later Johnson & Johnson acquired the brand from ICI. Subsequently, ITC in India, bought over Savlon from J&J, along with Shower to Shower brand of prickly heat powder. ITC,recently launched Savlon Germ Protection Wet Wipes – 72 Wipes | Multi Purpose | Fights Germs on Hands, Body and Surfaces | Easy to Carry | Use at home, office, in car and out of home .Their claim to provide 99.99% germ protection is based on laboratory study on sample microbes. The wipes with skin friendly pH and soft textured fabric can be used on hands and other parts of the body. The innovative design of peel- and-reseal pack makes it useful in cleaning surfaces made of marble, wood, plastic, glass and stainless steel including vulnerable spots like table tops, door knobs and steering wheels. Savlon germ protection wipes is a convenient and multipurpose hygiene product.

Published by BhaskarChak Bengaluru

Faculty of Marketing and Digital Entrepreneurship. Pharma Marketing Veteran with International Experience. TEDx Speaker

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