‘Aab na rukenge hum, Bharat ko atmanirbhar bana kar lenge dum’ is Mankind Pharma’s cover theme across all its social media handles. Fourth largest pharma company Mankind Pharma has also launched an Atmanirbhar anthem ‘Hum se bhetar hum, bolo Vandemataram’ in video sung by Shankar Mahadevan in Tamil, Telegu, Malayalam and Kannada. Kailash Kher has collaborated with Mankind to sing it in Marathi and Daler Mehndi in Punjabi. I’m sure the one in Bengali will be out soon. No Pharmaceutical company in India has been as prolific as Mankind in video marketing, be it brands or corporate. 75 videos in YouTube with 56K subscribers has had 142M views. IQVIA report of June2020 has reflected @mankind with highest growth at 13% (MAT) among the top 10 pharma companies, in both total sales audit (TSA) and secondary sales audit (SSA), while the industry is growing at 7%. As a believer in social media marketing with celebrity influencers, I would ascribe part of the growth to its consumer products Manforce Assorted Condoms Pack – 4 flavors (Set of 10, 40 Pieces), Prega News, Unwanted 21-days, Kabz End, Kaloree1, Acne Star and others. I am posting their video of topical relevance that was uploaded 4 days back and has already received 4.42M ‘views’, 67 ‘comments’ and 1.45K ‘likes’ on YouTube. Ironically, it was forwarded to me by a Physician friend on WhatsApp.
#healthcare #socialmediamarketing #mankindpharma