Antibacterials need to have good taste

Asian Paint’s Royale Luxury Emulsion is the antibacterial paint that cares for you. It kills 99% of bacteria with its silver ion technology which is recommended by Indian Medical Association. Zodiac shirts branded as Securo kills 99% of the Covid-19 virus with HEIQ VIROBLOCK Swiss Technology. The ubiquitous 10 sec TVC of Greenlam Anti-Bacterial Laminates in almost all regional languages describes in their YouTube channel that ‘Food kept on a Greenlam Anti-Bacterial Laminate is always safe to eat. Our surface is food-contact suitable and retards the growth of common bacteria up to 99.99%*’. Ladies at home just turn away their face with disgust from the TV before this man, in the ad, polishes off the food from the table and joyfully puts it in his mouth. Being antibacterial is one thing and tasting to other’s distaste is something else. Greenlam’s earlier commercials uploaded two months back with antibacterial theme were much more palatable. #antibacterial #healthandsafety

Published by BhaskarChak Bengaluru

Faculty of Marketing and Digital Entrepreneurship. Pharma Marketing Veteran with International Experience. TEDx Speaker

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