CX in Sales Promotion

My dentist was very kind to me. He not only treated my ailment well, he also gave me two small tubes of Pepsodent-G to take care of my gums. This was my first experience with this brand of Unilever’s toothpaste. After consuming two sample tubes I went to my neighbouring Apollo Pharmacy, and to my surprise, found the same brand on display, at the counter,right in front of me. I knew it was merchandising.
To top it all the brand was offered to me as ‘buy one and get one free’. The MRP of one 140gm tube is Rs.98 and I got two tubes for the same price. I experienced customer’s delight.
The two tubes of Pepsodent-G in my possession are an outcome of Sales Promotion, a promotional mix activity with a change in price /value relationship as perceived by me. The giant FMCG company HUL must be generating immediate sales of Pepsodent-G and consolidating on it’s long-term brand value.

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Published by BhaskarChak Bengaluru

Faculty of Marketing and Digital Entrepreneurship. Pharma Marketing Veteran with International Experience. TEDx Speaker

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