Learning Content Marketing from Rahel

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She has a unique title – Chief Knowledge Officer, at Scroll UK. Rahel Anne Bailie is one of the top Content Strategists in the world. I express my gratitude to Lutfi Self Development Centre for bringing Rahel to us in Khartoum for a one day workshop as part of the series of Digital Marketing program. She told us about Content Marketing. She showed us how one can get better brand engagement through Digital Channels. Without Content there is no strategy and without a content strategy there is no Digital Strategy. We need to know how to acquire, manage, configure and publish the content so as to reach the right person at the right time during the customer journey. Content Marketing must educate, inform, find the niche, clarify, differentiate, solve problems, answer questions, provide data, entertain, tell a story, show the future and give to the customer. We knew what a Product Life-cycle and Customer Life-cycle was but we now need to understand Content Life-cycle. Business has gone omnichannel. A TV advert leads to a tablet site. A tablet site prompts profile creation with promo. Profile leads to store with coupon on mobile. Store leads to product purchase. Product package leads to social sharing and registration. Registration leads to emails and SMS with more promos. Loyalty is shared via social and personalized appeals. All these sum up to Customer Experience. When I visited the channels of Content Marketing Institute I learnt that the story of Content is the rise of the New Marketing. Thanks to Rahel for sharing her knowledge on Content Marketing.

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