Sugar not fat is the real heart disease killer. WHO recommends that adults should keep their intake of sugar to no more than 25 grams (6 teaspoons) daily. Sugar is no more a commodity. It is promoted as a brand. Promoting branded sugar with a health message, especially in Sudan which has high consumption of sugar, is innovative positioning. It was ‘First One’ to do it, by communicating the health benefits of its sugar because of its packaging technology. It reads ‘Packed by best technology to best grade impurity free Sugar kernels which have high source of Carbohydrate. It is important to promote your family’s health and well being’.
It simply means its refined sugar. There are other brands of refined sugar in Sudan, but may not have spoken of impurity free as the First 1.