Ideals of a nation in its advertising

When will Racist Commercials come to an end? In US, Australia, Italy, Japan and now China? Commercials want to identify with their audience and demean the rest of the world. So has this Chinese detergent commercial. The Shanghaiist wrote ‘Thanks to traditional beauty standards valuing white skin, many Chinese people have a well-established phobia of dark skin which unfortunately also breeds racist attitudes towards people of African descent, who are viewed by some as ‘dirty’ simple because of their skin tone. When will Ad makers listen to Norman Douglas who said “You can tell the ideals of a nation by their advertising.”

Published by BhaskarChak Bengaluru

Faculty of Marketing and Digital Entrepreneurship. Pharma Marketing Veteran with International Experience. TEDx Speaker

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