Rio Sudan

Dal Drinks
If you google ‘Rio Sudan’ you will get to know that Sudan is scheduled to compete at the 2016 Summer Olympics in Rio de Janeiro, Brazil from 5 to 21 August 2016. You will also get to know that Rio was the second mineral water brand from DAL Food Industries, second to Safia. I guess Rio water which was launched in 2007 is no more around, but the name Rio has come back with more juice. Rio Juice I must appreciate is a timely launch well in advance for Ramadan. Rio Juice not only comes in Guava, Pine apple, Mango but with perhaps for the first time in Tamarind and Hibiscus. You can now have a 330 ml pet bottle of the popular ‘Karkade’. Was the ‘Tamarind’ a brainchild of an Indian in DAL Food Industries?

Published by BhaskarChak Bengaluru

Faculty of Marketing and Digital Entrepreneurship. Pharma Marketing Veteran with International Experience. TEDx Speaker

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