Why the change ‘Safia’?

The first good piece of advice I received when I first landed in Sudan was to drink plenty of water. It is said that one who drinks the Nile water keeps visiting this dry hot country. Drinking straight from the tap may not be a good idea.Bottled water or ‘Mineral Water’ is a better option. There are many brands from different companies. The brand with high equity is DAL group’s ‘Safia’. I have always preferred it. But once you are loyal to a brand and one fine morning you find that the labeling design and colour has changed and there is no communication from the company as to why it has changed, it is difficult to gulp down the water. DAL group is known for their Public Relations or communication with their consumers. We need to know why the change? Apparently there are no changes in composition.

Published by BhaskarChak Bengaluru

Faculty of Marketing and Digital Entrepreneurship. Pharma Marketing Veteran with International Experience. TEDx Speaker

One thought on “Why the change ‘Safia’?

  1. well, I am not speaking on behalf of Dal, but when i asked about the sudden change, some people said that it was because they are relaunching Safia in different sizes, instead of having Safia 600ml and Rawan 250ml i guess, now they have Safia in both sizes in addition to a new 500ml size to answer for different customers’ needs…

    True, Dal did not communicate this change with its customers, but when you think of it.. Safia brand has established itself with the least amount of advertisement, compared to other mineral water brands, because the product has proved its value and place with no effort and it will continue to do so as I hope.


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