Desi John- World’s No.1 Selling Shaving Cream?

For men shaving is a daily morning chore. I sometimes take a day off. Some say it is good for your eyes. Talking of shaving creams I remember the advertisement in which Kapil Dev used to smile and say ‘Palmolive da jabab nai’. I kept switching from Palmolive to Nivea to Old Spice. In Sudan I started using Gillette shaving cream. But since nothing is consistent in countries which are import dependent, I had to switch to Nivea at times. But this time when my tube of Nivea shaving cream refused to yield any more content, I had to buy a new shaving cream- VI–JOHN.Nothing else was available and I had to break my brand loyalty.
At first I thought the name was Six John reading VI as Roman numerical. After doing some search and research I found that VI-JOHN is our ‘Desi’ product manufactured by Maja Health Care Division in Solan, Himachal Pradesh. I want to know how many of my friends in India are using this brand. The Brand Ambassador is none other than Shahrukh Khan who says ‘VI-John Shave, Ek dum Safe’. One interesting feature in the pack is one can scan and see Shahrukh Khan’s latest video. It also reads ‘Redeem Coupon on flap inside – freejeeto get a chance to win Rs 50000. All this while shaving in Sudan? Impossible. Nothing to complain about its smooth shave though.

Published by BhaskarChak Bengaluru

Faculty of Marketing and Digital Entrepreneurship. Pharma Marketing Veteran with International Experience. TEDx Speaker

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