As Pharmaceutical Marketing Professionals we serve the Medical Fraternity with our offerings. We do care for the patients for they are our end users or consumers. Some companies have organized system of keeping track of their patients in a Direct To Consumer (DTC) communication.
I recently had a new kind of encounter with a patient. A leading Dermatologist requested me to take pictures of his patient for a ‘Before and After ’ effect. The patient is suffering from Psoriasis.
I was wondering that this patient would have to live with this chronic skin condition for life. Psoriasis is an autoimmune disease and cannot be cured. It can be managed by slowing the process and keeping it under control. Psoriasis develops when the patient’s immune system sends wrong signals which tells the skin cells to grow very fast. But Psoriasis is not contagious-it does not spread by contact. I pray for the patient and hope that next time when I am called to take pictures after few months of treatment I find him well recovered.