How do entrepreneurs or start-up companies sustain their business?
In the present downturn in the economy, sustainability is critical for any business or social organization. The answer is Consistency in Products and Services. This holds good for any industry or organization.
Given that the quality of product is consistent the only determining factor for your customers to keep coming back to you is excellent customer service. Good Customer Service is the lifeblood of any business. You can offer promotions and slash prices to bring in as many new customers as you want, but unless you can get some of those customers to come back, your business won’t be profitable for long.Take restaurants for example. We have seen so many restaurants closing down in the past few years in Khartoum. Amwaj is one restaurant in Africa street which has sustained its business since many years. The only attribute for its sustainability is Consistency in the quality of its food and services.
The prices of their products have gone up two fold yet the customers keep coming back to Amwaj because of quick and quality service.
If you take home a lunch pack from Amwaj you will notice their pay-off line ‘ WE ALWAYS LOOK FOR GOOD SERVICES’. My humble suggestion to Amwaj is to change their slogan to ‘WE ALWAYS OFFER THE BEST OF SERVICES’ because it’s the customers who look for good services and the restaurant has to offer it. Consistently.