Natural and Desi Merchandising

Banana
Call it merchandising or point of purchase display, nothing can be more natural than the finger bananas display in the local fruit or vegetable shop. The bananas grow from the stem and each cluster is known as the ‘hand’. Each stem has six to nine ‘hands’. Each ‘hand’ has ten to twenty bananas called ‘fingers’. Each stem with its hands and fingers of bananas are the most natural point of purchase display, hung as I saw and clicked this morning.
Consumers buy what they see and also engage with the physical product. The physical positioning of the product also increases visibility. Products at eye level also get more attention. “Eye level is buy level”. Customers who enter the shop with a buying list of vegetables only land up buying finger bananas too.
American Marketing Association defines merchandising as marketing the right merchandise or service at the right place, at the right time, in the right quantities and at the right price. The right quantity for most of the consumers is a ‘hand-full’.
Display of a stem of finger bananas from each hand is our natural desi example of merchandising.

Sing My Ride


After getting into his Auto Rickshaw, Abdul Azeem started his vehicle and began to sing to himself. He was really pleasant to my ears. I requested him to start singing from the beginning and took his permission to video graph his talent.He completed the Kishore Kumar hit and reached my destination. While paying him he shared that he had contested in #ZeeSaReGaMaPa. Alhumdillah

When the Oil meets the Milk

ParachuteThe spiritual promotional feature in today’s TOI ‘The Speaking Tree’ carried a half page advertisement with a trial pouch. The ‘tree’ spoke of coconut, call it a fruit, drupe or a nut. It offers the best of both, oil and milk, nourishment and moisturizer for the hair. And if you apply the content from the sample of Parachute Advansed Coconut Crème Oil and post your picture you may feature in their Facebook cover page. When oil meets the milk, oiling gets re-invented. This is ‘Oil Ka Naya Style’.

Trick or Treat

Yesterday evening the children in our neighbourhood kept us busy by ringing our door bell and telling us “Trick or treat”. They came in batches. Some 30 of them. I had to rush out and get some candies to ‘treat’ them, or else, one never knows what kind of ‘trick’ they had in mind for us. It seems Halloween has traveled from the West and become a pre-Diwali fun game for our children too.

Met Fuad a Sudanese student in Bengaluru

Whenever I saw a new Indian face in Khartoum I used to greet him and include him in my mailing list of ‘Indians in Sudan’. This helped me to build a good networking with the Indian community, be it in Omdurman, Khartoum, Kassala, and Port Sudan. Now that I’m back in Bengaluru, India I have noticed a few Sudanese students in my neighbourhood. Met Fuad in the morning on a Sunday at the market. We both were buying vegetables. He was surprised to hear me speak Arabic with a Sudanese dialect and was amazed to know that I had spent 15 years in his motherland.bhaskar.chak_43779293_276285859685253_6736979727464004598_n

Durga Pujas Bengaluru 2018

The last Durga Puja that I had seen in India was 15 years back. So there was a special excitement in me this year. In 2002 there were very few Durga Puja pandals in Bangalore but someone said that this year the number was 125. Durga Puja is a festival and cultural programs are part of it. This also includes traditional drumming and prayer dance at the pandal. Here is a glimpse of the idols made in Bengaluru.

This slideshow requires JavaScript.

Bapu@150 in Sudan

 In 1935 Mahatma Gandhi on his way to England had stopped over at Port Sudan and met the members of the Indian Community who hailed from the same region as Gandhi in India. The name of Gandhi is known to young and old in Sudan.I have met more than one Sudanese person named Gandhi.There is a street named after Gandhi.On the occasion of 150 years of celebrating the Mahatma popular Sudanese singer Reemaz Mirghani sang Bapu’s favourite song Vaishnava Jana to…