Marketing is dynamic. Digital Marketing is even more dynamic. Algorithms keep changing and Marketers need to keep abreast with the developments. If you have authored a text book on Digital Marketing in 2018, you need to publish an updated edition in 2020. This is exactly what Prof.Seema Gupta did with her book titled Digital Marketing | Second Edition published by Mc Graw Hill. I have been following Seema Gupta, Associate Professor at Indian Institute of Management Bangalore, for the last two years. I have studied her first edition and now, I have the pleasure of buying her second edition from Amazon.
Digital Marketing | Second Edition by Seema Gupta is a must for both practitioners as well as beginners. The new paperback, with cover design suggesting connected globalized world, carries 126 additional pages, all coloured on glossy paper. There are four new chapters namely Digital Analytics, Video Marketing, Online Reputation Management and Technological Advancements in Digital Marketing. Digital Analytics replaces the chapter Web Analytics, as in the first edition, and includes Affiliate Marketing. Video Marketing tells us how it can be leveraged by using different social media platforms including YouTube which was covered earlier in Display Advertising. The last two chapters, Chapter 13 is Online Reputation Management and Chapter 14 is Technological Advancements in Digital Marketing. These two chapters are web chapters which you have to get from McGraw Hill online learning centre on Connect. If you have difficulties in getting these two web chapters, please get in touch with me
Durga Puja is an annual religious and cultural event where a Bengali takes up a role close to his or her heart. My mother used to cook the ‘bhog’ the community lunch, I used to take the stage to act in plays and everyone has a role in organizing the community event in our respective villages, towns or cities. Former President of India, Pranab Mukherjee loved to take the garb of a priest in his village Durga Puja at his ancestral home in Miriti, Birbhum District , West Bengal, even when he was the Rashtrapati. While the Nation bids adieu to Bharat Ratna , Statesman and Political Leader Pranab Mukherjee, people in Miriti will miss his ‘Sondhi Pujo’ during Durga Puja.
This must have been in the late 90s that I had met the first woman cardiologist of India Dr. Padmavati Sivaramakrishna Iyer. I remember that the Padma Vibhushan awardee had shared with me that she was born in Rangoon (then in Burma now called Myanmar) and had studied her MBBS there, before she went to London for FRCP and then to Johns Hopkins and Harvard Medical School. Dr. Padmavati was Director of National Heart Institute, Delhi and Founder President of All India Heart Foundation. She was the oldest working Cardiologist till she succumbed to Covid-19 on Saturday night at the age of 103. Amazing lady she was. Rest in peace.
Today, 19August, is World Photography Day. As an amateur photographer, I have the pleasure of sharing my favourite photograph, a moment that I captured in Naivasha, Kenya. This majestic lion had climbed a tree but was not coming down. Was it scared of climbing down? Why was it salivating? I had to leave the place without getting the answers. What do you think? #worldphotographyday
I am pleased to see Charak, a 70 year old Ayurvedic Company, transform digitally and launch new products. Kofol Immunity Tablets, 60 Tablets is their new launch. It is 100% Ayurvedic herbal formula with powerful herbs like: Triphala Guggul, Giloy / Guduchi, Haldi, Manjishtha, Chitrak, Shunti, Pippali and Black Pepper for effective immunity boosting. It helps to stimulate the production and activities of infection-fighting cells, improving resistance towards germs and faster recovery from viral infections, if any. Having strong immunity is the best way to prevent illness. Kofol Immunity Tablets, 60 Tablets acts as a personal bodyguard against germs, infections and viruses and helps to boost body’s defense system, Suitable for children and adults.
There is a new drug now under trial named RLF-100, also registered as Aviptadil, at Houston Methodist Hospital, USA and in Israel, for Covid-19 patients. The drug is derived from a naturally produced peptide hormone Vasoactive Intestinal Polypeptide (VIP) in the intestine but mostly concentrated in our lungs. In 1970 an Egyptian Dr.Sami Said had co-discovered VIP with his colleague Viktor Mutt in Sweden. It was tried in Pulmonary Hypertension then. Later it was used to treat erectile dysfunction in Europe. Few months back when the Covid pandemic surfaced, Dr.Yves Sagot of Relief Therapeutics Holding company in Geneva, revisited the molecule with its role in treating Acute Respiratory Distress Syndrome (ADRS). Coronavirus (COVID-19) death is primarily caused by ARDS, in which severe inflammation causes the lungs to fill with fluid and even mechanical ventilation is unable to maintain life. The syndrome is caused by a Cytokine Storm unleashed by viral particles. VIP is known to have potent anti-cytokine effects in numerous animal models and in phase 1 and phase 2 human studies. It is also stated that VIP prevents replication of the SARS –CoV-2 virus in the human lung cells and monocytes (immunity cells). US FDA has approved the drug for emergency use in Covid-19 patients and the outcomes so far are positive in critically ill patients. US-Israeli company NeuroRx has partnered with Swiss company Relief Therapeutics Holdings and developed the drug RLF-100 (Aviptadil) in US. The novel coronavirus has pushed scientific research to open up all options to fight the dreaded disease. This time it is a VIP.
ITC – one of India’s most admired and valuable companies, was originally a Tobacco company which later diversified into many businesses like Information Technology, FMCG, Agri Business, Packaging,Paperboards,Specialty papers and Hotels. ITC brands have brought delight to many households in India. Savlon is one such brand which originally belonged to ICI. Later Johnson & Johnson acquired the brand from ICI. Subsequently, ITC in India, bought over Savlon from J&J, along with Shower to Shower brand of prickly heat powder. ITC,recently launched Savlon Germ Protection Wet Wipes – 72 Wipes | Multi Purpose | Fights Germs on Hands, Body and Surfaces | Easy to Carry | Use at home, office, in car and out of home .Their claim to provide 99.99% germ protection is based on laboratory study on sample microbes. The wipes with skin friendly pH and soft textured fabric can be used on hands and other parts of the body. The innovative design of peel- and-reseal pack makes it useful in cleaning surfaces made of marble, wood, plastic, glass and stainless steel including vulnerable spots like table tops, door knobs and steering wheels. Savlon germ protection wipes is a convenient and multipurpose hygiene product.