Farewell Dr.Raja Smarta

As a Product Manager in the Pharma Industry during the 90s, we used to look forward to reading the ‘Interlink’ Letter. This was a booklet with valuable reading material on different topics in the Pharmaceutical and Healthcare Industry. It was published by Dr.Raja Smarta, Founder, and Chairman of Interlink Marketing Consultancy a pioneer in Pharma Marketing Consultancy. In recent times Dr. Smarta was a champion of Nutraceuticals and renamed the newsletter Interlink Nutralink. Dr.Smarta was a prolific commentator of the Pharma Industry and his latest article was titled ‘ Preparing for 2022: Lessons and Strategies’ published in Pharma Express dated 21Jan’22. We received shocking news today about his passing away. We pray for his immortal soul to rest in eternal peace in his heavenly abode. His demise is a great loss for the Pharma Industry.

Tamils learning Hindi -National Integration

Students Shakti, Sanjana,Preethi, Deepika and Meera with teacher Jerome Hemmery

It was heartening to discover that five Tamil girls in 2nd Year PUC at Parikrma Junior College, Bengaluru, have chosen Hindi as the language in their curriculum. What was even more interesting to note is that the Hindi Teacher Jerome Hemmery is also a Tamilian. This is what I call National Integration and bridging North-South relations. This can happen at Parikrma Humanity Foundation.

Donate blankets/curtains

Parikrma Humanity Foundation is moving towards “blended learning” that combines the best of online and offline teaching models. We are converting all classrooms across our 4 schools and junior college – each classroom will be equipped with a mobile projector, a pull-down whiteboard/screen, and curtains on the windows to prevent daytime glare from sunlight.

You can donate your old curtains, bed sheets, or even sarees and we will convert them into curtains of the right size. We need enough material to make 100 window curtains

You can send the material to any of our four schools located in – Ashoka Pillar, Koramangala, Sahakarnagar, and Nandini Layout

Public Awareness Initiative by USV and NDTV

Indian Pharmaceutical company USV has been the reliable healthcare partner with NDTV 24X7 – TV news channel, for the last couple of years, consistently sponsoring the program ‘Beat Diabetes-Myths & Facts’. This public awareness initiative has impacted the public, twice every day, to prevent or control metabolic disorders like diabetes. A large number of Physicians mainly specialists in Diabetes and Cardiology, from Tier 1 and Tier 2 cities, all across India, have been appearing as the panel of experts. The Sales team of USV has selected the panelists invited by NDTV. This customer engagement has undoubtedly helped USV to maintain their mega-brand Glycomet –GP, which controls blood sugar, to retain rank no.3 in the total Pharmaceutical market (Source: IQVIA Oct’21)

Partnership and Collaboration to Fight Covid Pandemic

MEDICINES PATENT POOL (MPP), an UN-backed non-profit, works to make medical treatment and technology globally accessible. It has signed an agreement with 130-year-old pharma giant Merck (known as MSD in India) to sub-license the formulation Molnupiravir to manufacture and market in more than 105 countries mostly in Africa and Asia. Molnupiravir was first invented at Emory University in Atlanta. It was then licensed to Ridgeback Biotherapeutics, based in Miami, Florida, which in turn collaborated with Merck for developing the drug. Molnupiravir, the oral antiviral drug is indicated in mild to moderate Covid-19 positive patients. The results of the Phase 3 trials reduced the risk of hospitalization or death by 50% compared with placebo. The regulatory authorities are expected to authorize the investigational Covid pill in November. MSD’s agreement with MPP will empower Indian companies, shown in my poster, to make and market Molnupiravir at a price less than $20 a course (two capsules a day for five days) as compared to more than $700 a course in the USA. Partnership and collaboration of all the organizations, in the poster, is a great example of global effort to fight the current pandemic.

One Tablet Daily for Healthy Skin, Lustrous Hair and Glossy Nails

Get healthy and flawless Skin with Grape Seed Extract, Betacarotene, Vitamin C, E and Biotin. Get amazing lustrous Hair with Biotin, Cysteine, Iron and Zinc.  Get soft, nice and healthy Nails with Biotin and Selenium. All these micronutrients in just one tablet a day. Vitabiotics Perfectil Skin, Hair & Nails Multivitamin Supplement – 30 Tablets gives you noticeable results after one or two months

What ‘Never Settle’ and ‘CE’ mean in OnePLus Mobiles

The tag line of OnePlus says ‘Never Settle’ which I guess means to keep improving and innovating. I have, however, settled with OnePlus 6 for the last four years. The camera is so good as you see in these pics, which I took at a digital showroom. Now you can buy OnePlus Nord CE 5G (Blue Void, 8GB RAM, 128GB Storage) This comes to you at Rs.24,999/-. CE is Core Edition which means it offers the same experience at an even lower price with some additional upgrades. Click the link and check it out OnePlus Nord CE 5G (Blue Void, 8GB RAM, 128GB Storage)

Glucose Monitoring Without Finger Prick

As you can see in the video, the FreeStyle Libre 14-day system has no finger pricks for glucose monitoring. It is an accurate, convenient, and easy way to get glucose readings and trends. Freestyle Libre Flash Glucose Monitoring System (Reader & sensor) comes with two components: 1) compact, lightweight reader which gives you painless one-second scan, even through clothing and stores your glucose data up to 90 days. It has a backlit touchscreen for visibility and 2) Innovative Sensor Technology which starts taking glucose readings one hour after sensor application. The sensor is small, discreet and water resistant. It can be worn up to 14 days. The sensor automatically measures glucose readings day and night. You may get the Sensors separately FreeStyle Libre Sensor Flash Glucose Monitoring System (White). Currently there is an offer by Abbott through Amazon where you get a Free pack of Ensure Diabetic Care a specific nutrition formula. Click the link Freestyle Libre Flash Glucose Monitoring System (Reader & sensor) With Free Ensure Diabetes Care 400gms Pack . Please discuss the new Glucose Monitoring System with your Doctor.

Healthcare At Your Finger Tips

Steve Jobs had said that a new era is beginning with the biggest innovation of the 21st century at the intersection of Biology and Technology. Tech giant Apple has brought the future of healthcare in our hands. It has provided tools and connected the patients in the hospitals, remotely from outside the hospitals and is conducting medical research. Apps like MyChart on iPhone and iPad connects the patients, doctors and nurses. Doctors have real time access to the patients’ health records, nurses can administer medication with safety and the patients are informed about their care and stay connected with their medical team in and outside the hospital. The Apple Watch https://amzn.to/3jed6to gives notifications of heart rate, irregular rhythm and has an ECG App. This ECG app records are exported as pdf to the Physician and can help the patient with early warning signs. The ResearchKit App of Apple facilitates researchers to collect data more frequently particularly for conditions like Autism, Epilepsy, Parkinsonism and chronic conditions like Hypertension, Diabetes, Arthritis, COPD and High Cholesterol. Apple is providing tools for people to live a healthier and happier life.

Kabuliwala and Mini

Kabul is very much in the International news these days. Watching the men in Kabul on TV has reminded me of Kabuliwala. The name Kabuliwala is typically from Kolkata given to men from Afghanistan who are merchants in the city. During our childhood we have seen the turban clad, bearded, tall men with baggy pajamas carrying a big bag. Our grandmother used to scare us saying that the bag is full of naughty children kidnapped by the Kabuliwala. I later realized that this narrative had reference to Nobel Laureate Rabindranath Tagore’s short story titled Kabuliwala. This famous story has been made into films in Bengali with Chhabi Biswas as the protagonist in 1957, and in Hindi with Balraj Sahni in 1961. A poignant story of filial relationship between Rehmat, the man from Kabul, and five-year-old girl Mini, daughter of a Bengali writer. In case you have not read the story, click this link  Kabuliwala and buy it from Amazon for only Rs.113 (Maple paperback). Rest assured, you will like Kabuliwala written by Tagore in 1892. Quite different from what is being written these days about men from Afghanistan.

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