Philip Kotler-92 at 91 and counting

Philip Kotler-A Major Glass Collector

Philip Kotler has 92 books on Marketing to his credit and he is turning 91 on 27 May. We studied Philip Kotler’s first book titled Marketing Management: Analysis, Planning, and Control (Prentice-Hall, 3rd Edition) during our MBA days. Lost track of his books thereafter. but thanks to the numerous webinars, the Father of Modern Marketing was more visible on our screens. Watched him launch Marketing 5.0; H2H Marketing; Brand Activism from Purpose to Action; Corporate Social Responsibility; Lateral Marketing and Winning At Innovation. We also had the privilege of taking screenshots of his presentations. In one of these virtual conferences, I heard him say that he is a ‘major glass collector’ and the one pictured is his favourite. He praises the artist for showing the fragile planet with a tree inside the earth. “We need to treat it right so that the trees continue to grow,” he said. On his birthday I’m going to gift myself Marketing 6.0-Entrepreneurial Marketing

Cipla Foundation Felicitates Students of Parikrma Humanity Foundation

Parikrma Humanity Foundation is thankful to Cipla Foundation for felicitating 21 SSLC Toppers from our four schools at Sahkarnagar, Koramangala, Jayanagar, and Nandini Layout. The students received Merit Awards of significant amounts. The present 10th standard students also attended the event so that they are motivated to do better in their upcoming exams.

Parikrma Festival of Science

Shukla Bose

Parikrma Festival of Science (3-5 March) provided a collaborative and inclusive platform to 350 students from 35 schools to listen to eminent speakers on Climate Change such as Kim Gutschow, Ricky Kej, Bittu Sahgal, Ashish Kothari, Sanjay Vashist, Chandni Singh, Harini Nagendra, Chetna Puroshotham, Chitra Massey, Geetha Ramaswamy, Bijal Vaccharajani, Disket Angmo, and Edible Archives. Meanwhile, the students, in assorted teams, got into breakout rooms and worked together to present a Mock COP27 pledge. Shukla Bose Founder CEO at Parikrma Humanity Foundation said that the 8th Festival of Science was a sample of sustainability, with Synopsys India’s support from the very beginning. The concept behind the festival, she said, is to bring science outside the textbooks and classroom and to understand that science is not for exams but we need it for everyday life. Climate change is staring at our face and the problems are emerging and growing. 93% of the Indian population breathes polluted air. Children must be taken seriously, she added, that is why we have serious speakers talk to them in a child-friendly way.

Defense Point of View

This PTI photo which appeared in Deccan Herald dated 26 Feb caught my attention for more reasons than one. Firstly, Kudos to the PTI lensman for his ‘point of view’ in which he captured all three top Army Officers who are clearly visible with no overlapping. My other point of interest is that when you have the Navy Chief and the Air Force Chief at the ceremony why is the Vice Chief of the Army present and not the Army Chief. Is the Army Vice Chief Lt. Gen. Manoj Pande our next Army Chief, when the present General retires in April’22? Will Gen. M. M. Naravane be the CDS, once he retires?

Chalk and blackboard

In my new avatar as a teacher, in the last four years, I have experienced all modes of teaching, technology-driven, both offline and online. My belief is that the ‘chalk and blackboard’ benefits both the Teacher and the Students in many ways. The teacher needs to prepare well for the lesson, has flexibility in delivery, and most importantly can monitor the attention level of the students.

Women have played a significant role in drafting the Constitution

Shukla Bose Founder CEO Parikrma Humanity Foundation

“Republic Day is the day when the moral fibre of our country was established. It took Dr.B.R.Ambedkar and 389 people from all religions and regions to sit together for three years and draft the Constitution of India. This included 15 women who played a significant role. Republic Day should not be looked at as a holiday but a day for reflection and understanding of the Constitution by going through pages of the Constitution. It is time to reflect what our forefathers had in mind while drafting the constitution and where have we arrived” said Shukla Bose Founder CEO of Parikrma Humanity Foundation

Farewell Dr.Raja Smarta

As a Product Manager in the Pharma Industry during the 90s, we used to look forward to reading the ‘Interlink’ Letter. This was a booklet with valuable reading material on different topics in the Pharmaceutical and Healthcare Industry. It was published by Dr.Raja Smarta, Founder, and Chairman of Interlink Marketing Consultancy a pioneer in Pharma Marketing Consultancy. In recent times Dr. Smarta was a champion of Nutraceuticals and renamed the newsletter Interlink Nutralink. Dr.Smarta was a prolific commentator of the Pharma Industry and his latest article was titled ‘ Preparing for 2022: Lessons and Strategies’ published in Pharma Express dated 21Jan’22. We received shocking news today about his passing away. We pray for his immortal soul to rest in eternal peace in his heavenly abode. His demise is a great loss for the Pharma Industry.

Tamils learning Hindi -National Integration

Students Shakti, Sanjana,Preethi, Deepika and Meera with teacher Jerome Hemmery

It was heartening to discover that five Tamil girls in 2nd Year PUC at Parikrma Junior College, Bengaluru, have chosen Hindi as the language in their curriculum. What was even more interesting to note is that the Hindi Teacher Jerome Hemmery is also a Tamilian. This is what I call National Integration and bridging North-South relations. This can happen at Parikrma Humanity Foundation.

Donate blankets/curtains

Parikrma Humanity Foundation is moving towards “blended learning” that combines the best of online and offline teaching models. We are converting all classrooms across our 4 schools and junior college – each classroom will be equipped with a mobile projector, a pull-down whiteboard/screen, and curtains on the windows to prevent daytime glare from sunlight.

You can donate your old curtains, bed sheets, or even sarees and we will convert them into curtains of the right size. We need enough material to make 100 window curtains

You can send the material to any of our four schools located in – Ashoka Pillar, Koramangala, Sahakarnagar, and Nandini Layout

Public Awareness Initiative by USV and NDTV

Indian Pharmaceutical company USV has been the reliable healthcare partner with NDTV 24X7 – TV news channel, for the last couple of years, consistently sponsoring the program ‘Beat Diabetes-Myths & Facts’. This public awareness initiative has impacted the public, twice every day, to prevent or control metabolic disorders like diabetes. A large number of Physicians mainly specialists in Diabetes and Cardiology, from Tier 1 and Tier 2 cities, all across India, have been appearing as the panel of experts. The Sales team of USV has selected the panelists invited by NDTV. This customer engagement has undoubtedly helped USV to maintain their mega-brand Glycomet –GP, which controls blood sugar, to retain rank no.3 in the total Pharmaceutical market (Source: IQVIA Oct’21)

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