Partnership and Collaboration to Fight Covid Pandemic

MEDICINES PATENT POOL (MPP), an UN-backed non-profit, works to make medical treatment and technology globally accessible. It has signed an agreement with 130-year-old pharma giant Merck (known as MSD in India) to sub-license the formulation Molnupiravir to manufacture and market in more than 105 countries mostly in Africa and Asia. Molnupiravir was first invented at Emory University in Atlanta. It was then licensed to Ridgeback Biotherapeutics, based in Miami, Florida, which in turn collaborated with Merck for developing the drug. Molnupiravir, the oral antiviral drug is indicated in mild to moderate Covid-19 positive patients. The results of the Phase 3 trials reduced the risk of hospitalization or death by 50% compared with placebo. The regulatory authorities are expected to authorize the investigational Covid pill in November. MSD’s agreement with MPP will empower Indian companies, shown in my poster, to make and market Molnupiravir at a price less than $20 a course (two capsules a day for five days) as compared to more than $700 a course in the USA. Partnership and collaboration of all the organizations, in the poster, is a great example of global effort to fight the current pandemic.

One Tablet Daily for Healthy Skin, Lustrous Hair and Glossy Nails

Get healthy and flawless Skin with Grape Seed Extract, Betacarotene, Vitamin C, E and Biotin. Get amazing lustrous Hair with Biotin, Cysteine, Iron and Zinc.  Get soft, nice and healthy Nails with Biotin and Selenium. All these micronutrients in just one tablet a day. Vitabiotics Perfectil Skin, Hair & Nails Multivitamin Supplement – 30 Tablets gives you noticeable results after one or two months

What ‘Never Settle’ and ‘CE’ mean in OnePLus Mobiles

The tag line of OnePlus says ‘Never Settle’ which I guess means to keep improving and innovating. I have, however, settled with OnePlus 6 for the last four years. The camera is so good as you see in these pics, which I took at a digital showroom. Now you can buy OnePlus Nord CE 5G (Blue Void, 8GB RAM, 128GB Storage) This comes to you at Rs.24,999/-. CE is Core Edition which means it offers the same experience at an even lower price with some additional upgrades. Click the link and check it out OnePlus Nord CE 5G (Blue Void, 8GB RAM, 128GB Storage)

Glucose Monitoring Without Finger Prick

As you can see in the video, the FreeStyle Libre 14-day system has no finger pricks for glucose monitoring. It is an accurate, convenient, and easy way to get glucose readings and trends. Freestyle Libre Flash Glucose Monitoring System (Reader & sensor) comes with two components: 1) compact, lightweight reader which gives you painless one-second scan, even through clothing and stores your glucose data up to 90 days. It has a backlit touchscreen for visibility and 2) Innovative Sensor Technology which starts taking glucose readings one hour after sensor application. The sensor is small, discreet and water resistant. It can be worn up to 14 days. The sensor automatically measures glucose readings day and night. You may get the Sensors separately FreeStyle Libre Sensor Flash Glucose Monitoring System (White). Currently there is an offer by Abbott through Amazon where you get a Free pack of Ensure Diabetic Care a specific nutrition formula. Click the link Freestyle Libre Flash Glucose Monitoring System (Reader & sensor) With Free Ensure Diabetes Care 400gms Pack . Please discuss the new Glucose Monitoring System with your Doctor.

Healthcare At Your Finger Tips

Steve Jobs had said that a new era is beginning with the biggest innovation of the 21st century at the intersection of Biology and Technology. Tech giant Apple has brought the future of healthcare in our hands. It has provided tools and connected the patients in the hospitals, remotely from outside the hospitals and is conducting medical research. Apps like MyChart on iPhone and iPad connects the patients, doctors and nurses. Doctors have real time access to the patients’ health records, nurses can administer medication with safety and the patients are informed about their care and stay connected with their medical team in and outside the hospital. The Apple Watch https://amzn.to/3jed6to gives notifications of heart rate, irregular rhythm and has an ECG App. This ECG app records are exported as pdf to the Physician and can help the patient with early warning signs. The ResearchKit App of Apple facilitates researchers to collect data more frequently particularly for conditions like Autism, Epilepsy, Parkinsonism and chronic conditions like Hypertension, Diabetes, Arthritis, COPD and High Cholesterol. Apple is providing tools for people to live a healthier and happier life.

Kabuliwala and Mini

Kabul is very much in the International news these days. Watching the men in Kabul on TV has reminded me of Kabuliwala. The name Kabuliwala is typically from Kolkata given to men from Afghanistan who are merchants in the city. During our childhood we have seen the turban clad, bearded, tall men with baggy pajamas carrying a big bag. Our grandmother used to scare us saying that the bag is full of naughty children kidnapped by the Kabuliwala. I later realized that this narrative had reference to Nobel Laureate Rabindranath Tagore’s short story titled Kabuliwala. This famous story has been made into films in Bengali with Chhabi Biswas as the protagonist in 1957, and in Hindi with Balraj Sahni in 1961. A poignant story of filial relationship between Rehmat, the man from Kabul, and five-year-old girl Mini, daughter of a Bengali writer. In case you have not read the story, click this link  Kabuliwala and buy it from Amazon for only Rs.113 (Maple paperback). Rest assured, you will like Kabuliwala written by Tagore in 1892. Quite different from what is being written these days about men from Afghanistan.

Olympic Medal comes with a symbolic Mascot and Flower Bouquet

In Olympics all participants aim for a podium finish to win a medal. Gold, Silver or Bronze. In Tokyo Olympics 2020, all medalists are also receiving a flower bouquet and the mascot called Miraitowa. The Japanese word ‘mirai’ means future and ‘towa’ means eternity, thus wishing the world a future of everlasting hope. It is also a tribute to both tradition and innovation. The yellow, green and blue flowers in the bouquet were grown in three different districts devastated by earthquake, tsunami and nuclear plant meltdown in 2011. Almost 20000 people including children had lost their lives. The bouquet symbolizes the gratitude to the International community for reconstruction of these affected sites. This is Japanese culture and values.

Fast Delivery of Lifelong Value

Mirabai Chanu

Mirabai Chanu created history in India by winning a silver medal in weight lifting on the first day of Olympics. After winning the medal, in an interview, she said “First of all, I will go and have a pizza. It has been a long time since I ate it. I will eat a lot today”. Dominos was the first to respond and fast in delivering a life-long value to the celebrity. Free Domino’s Pizza for life for Mirabai Chanu

Mindful Marketing Maestro Phil Kotler

Philip and Nancy Kotler

While listening to Prof. Philip Kotler last night, at the Bombay Management Association Masterclass, I found him to be a Mindful Marketing Maestro because of his concern for the society, planet and the bottom of the pyramid. Phil, as he is fondly called, considers Peter Drucker as the Grandfather of Marketing who said the aim of business is to create customers. Kotler further added that Drucker also said that the functions in a business are Innovation and Marketing and all the rest are costs. He also referred to other authors like Hans Rosling of Factfulness: Ten Reasons We’Re Wrong About The World – And Why Things Are Better Than You Think, Jerry Zaltman of ‘Unlocked’ which speaks of open mindedness and Fujifilm Chairman Shigetaka Komori with whom he co-authored the book ‘Never Stop – Winning Through Innovation’. While speaking to the Indian audience he also expressed his love and respect for India and the Indian Professors and Authors of Marketing in USA like Mohanbir Sawhney, Lakhsman Krishnamurthi and many others. He made a special mention of V.Kumar’s book ‘Intelligent Marketing: Employing New-Age Technologies‘. Christian Sarkar was mentioned more than once with whom Kotler has co-authored ‘Brand Activism: From Purpose to Action’ and co-founded The Marketing Journal. An amazing trivia is that the Marketing Guru Philip Kotler, now 90, married Nancy in 1955 and visited India for the first time the same year. I guess India was the destination for their honeymoon.

Andy Jassy New CEO of Amazon

Andy Jassy

Congratulations Andy Jassy on being elevated as CEO of Amazon the most valuable global brand. Jeff Bezos has rewarded you well. You started as a Marketing Manager in 1997 and worked as a technical assistant for Bezos. You founded Amazon Web Services (AWS) and later converted Amazon into a cloud computing company from just e-commerce. You are yet another illustrious alumnus of Harvard Business School. All the very best.

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