European Inventor Award 2021

Dr.Sumita Mitra and Dr.Smarajit Mitra

Technological Innovation by Dr.Sumita Mitra has been rewarded with prestigious European Inventor Award 2021. Dr.Mitra used Nanotechnology to produce stronger and better looking dental fillings which doesn’t weaken on biting surfaces, nor does it lose its polish. These nanoclusters have been used in one billion dental restorations worldwide and is a commercial success. On a personal note, her journey with her husband has been fascinating. Both studied Chemistry in Presidency College, Calcutta (1966-69), Calcutta University (1969-72), Michigan University (1973-77), both worked as Scientists at 3M for 32 years in US and since last 10 years they have been running their Mitra Chemical Consulting LLC in Florida. Isn’t it amazing?

Empathy drives Innovation -Satya Nadella

Satya Nadella Chairman and CEO – Microsoft

Congratulations Satya Nadella on being elevated as Chairman and CEO of Microsoft. A product of Hyderabad Public School and B.Tech from Manipal Institute of Technology, you have done us Indians proud. Liked your quote “What’s the source of our Innovation? It comes from our ability as designers or product creators, our ability to meet the unmet and unarticulated needs of customers. You’re not going to do that unless and until you have some deep sense of EMPATHY”

Entrepreneurship in Pharma 3D Printing

Dr.Shital Zambad’s entrepreneurial journey as MD Thincr Technologies, started after he worked as a Lecturer and then R&D Manager at Torrent Pharmaceuticals . He was passionate about 3D printing and developed Fused Deposition Modelling (FDM) 3D printers to discover new pharmaceutical formulations and drug-loaded filaments of various drugs. As an entrepreneur, during the early days of pandemic, he discovered the need of high quality but affordable face masks in the new normal. He developed virucidal (that destroys the virus) coating with Sodium Olefin Sulfonate based mixture to uniformly coat the fabric layer by 3D printing. The coated layer can be incorporated as an additional layer in N-95 masks, 3-Ply masks, simple cloth masks, 3D printed or other plastic cover masks, along with reusable filters. These masks thus provide an additional protection beyond the protection achieved by filtration mechanisms. The coating has been tested and shown to inactivate the SARS-COV-2 virus.  Merck India provided him their facilities for research at Nerul. The virucidal mask project has been selected for commercialization, by Technology Development Board (TDB), a statutory body of the Department of Science and Technology, Government of India, as part of the Government’s fight against COVID-19.

Patient-centric Digital Entrepreneurship

Prashant Tandon, Co-Founder & CEO of 1MG

My paper titled ‘Digital Business in Healthcare: Will It Survive or Succumb?’ published in Feb 2019 stands answered today. Digital Business in Healthcare has not only survived but shown astonishing growth. According to Frost & Sullivan the e_Pharmacy market in India is estimated to grow at an exponential CAGR of 63% and reach $3.6bn by 2022. We now have big players like Amazon, Reliance (NetMed), Apollo, PharmEasy-Medlife and more recently Tata Group in this space. Prashant Tandon Co-Founder & CEO of 1MG has played a leading role in winning the trust from consumers. Way back in 2015, he created a digital platform with a mobile app to provide authentic information about medicines, their substitutes, prices, side effects and diseases. His mobile app went viral and drew organic traffic. As an entrepreneur he identified the pain points of patients who needed accessibility, affordability, authenticity and availability of healthcare at home. Thus keeping the consumer or patient at the centre he offered door step delivery of medicines, lab tests and telemedicine. He did face challenges from regulators and brick and mortar pharmacies but Covid situation declared his services as essential and this accelerated the digital healthcare ecosystem. Prashant Tandon is delighted to join hands with Tata Group as they will buy majority stake in 1MG.

Each Day is a Gift

Age is not how old you are, but how many years of fun you’ve had -Matt Maldre

You don’t stop laughing when you grow old. You grow old when you stop laughing – George Bernard Shaw

You have to embrace getting older. Life is precious, and when you have lost a lot of people , you realize that each day is a gift -Meryl Streep

Tata Invests in Healthcare

Mukesh Bansal and Ankit Nagori in 2016

In 2016 Mukesh Bansal and Ankit Nagori realized that Health is a very important business in future for the country and the possibility that technology can bring to health is immense. They ideated the core value of making Health easy and created ‘Cult’ in delivering health through technology. Both were passionate about fitness and offered healthcare services with three verticals of fitness, diet and mental wellness in one platform with their end to end delivery. They used technology to integrate their holistic approach on subscription model. Indian fitness and wellness market is growing at 20% per annum and is expected to reach $12 Bn by 2025. Tata Digital (a 100% subsidiary of Tata Sons) invested $75 million in CureFit to expand into proactive health management space. Congratulations to Mukesh who will now be President at Tata Digital and continue as CEO of CureFit Healthcare.

BiologicalE Cheapest Vaccine

Pharma veterans will know that Biological E Ltd used to be known as Biological Evans till 1995. Why Evans left the letter E is anybody’s guess. Yes, for Efficacy of its products. Hyderabad based Biological E is the oldest Indian private vaccine maker. It is now in the news with its ongoing Phase 3 clinical trials of Corbevax, the recombinant protein COVID-19 vaccine. This was developed by Houston-based health sciences university Baylor College of Medicine. The university transferred the technology to Biological E for scaling up manufacturing and undertaking further development of the vaccine. Congratulations @Mahima Datla MD of BE. There is a hint that Corbevax will be the most affordable Covid-19 vaccine once launched, probably in August. The price will be Rs.200-250 per dose. These days the prices per dose of available vaccines, in private set-ups, range from Rs.850 to Rs.1100. Biological E also has deals to make vaccines for Johnson& Johnson and Canadian company Providence in India.

H2H Marketing is a Bangalore Model

The Complete H2H Marketing Model

“H2H Marketing Model” was formerly called “Bangalore Model,” as it has been developed by one of the co-authors Prof. Dr. Uwe Sponholz on the campus of Christ University in Bangalore, India. He is a visiting professor at Christ. The model integrates current concepts in the form of a new human-oriented mindset, improved marketing process, and advanced management approaches and provides a paradigm shift for all marketing thoughts. The H2H Marketing Model is a theoretical framework, which integrates the influencing factors of Design Thinking (DT), Service-Dominant Logic (S-DL), and Digitalization (D) into a new marketing thinking approach. Design Thinking has essentially led to understanding human centricity and thinking based on deep customer insights as a mindset and marketing as an iterative innovation process. The Service-Dominant Logic provides the theoretical foundation for human marketing by integrating many fragments and emphasizes the importance of co-creation of value in collaborative ecosystems. Digitalization has given the customer and the marketer new options and gives all participants of the marketing interaction and transaction new possibilities. Insofar digitalization serves within the H2H Marketing Model as enabler, not only as trend. The H2H Marketing Model integrates all three elements into presenting an option for a new mindset and marketing action. The three authors are Philip Kotler, Waldemar Pfoertsch and Uwe Sponholz. All Marketers in profession or academia must read this book H2H Marketing: The Genesis of Human-to-Human Marketing

Prosumer, co-creating value

Prof. Dr. Philip Kotler

It was a treat listening to Prof. Dr. Philip Kotler, live, last night at the Pharmastate Academy Zoom meeting on H2H Marketing: The Genesis of Human-To-Human Marketing. There were takeaways aplenty. One of them was the concept of PROSUMER. ‘The role of the customer changes as he is actively getting involved in the production process making her a ‘prosumer’ a consumer and producer at the same time co-creating value with the firm.’

Many Happy Returns of the Day Prof.Philip Kotler

The most influential marketer of all times turns 90 today. He is also known as the Father of Modern Marketing. No wonder, the nonagenarian in his latest book titled Marketing 5.0 writes about digital-savvy Generation Y, Z and Generation Alpha. He also elaborates how the emerging technologies should be leveraged for the good of humanity. Thank you Prof. Philip Kotler, for your concept of Technology for Humanity.

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